Natural referencing: the importance of choosing the right keywords.
The good referencing of your site on search engines will depend to a large extent on the choice and use you make of your keywords and key expressions.
Google and its competitors are no longer satisfied with simply filling pages with keywords without giving real structured information. The days when it was enough to put them on the fly and stuff keywords (keyword stuffing) are over.
Today, content writers must respect the rules of syntax, provide quality and useful information and ensure that their texts contain a sufficient number of words, which, as we will see below, varies according to the purpose of the text.