The weight of local SEO in the search.
46% of all searches on Google are for local information. (Source: GoGulf)
97% of people learn more about a local business online than anywhere else. (Source: OSE Tribunal)
92% of Internet users will choose companies on the first page of local search results. (Source: SEO Expert)
46% of Google searches are for local businesses. (Source SEO Expert Brad)
4 in 5 consumers use search engines to find local information. (Source: Think with Google)
Impact of local SEO on consumers
88% of consumers who perform local search on their smartphone go to a store or call it during the day. (Source: Nectafy)
72% of consumers who conducted a local search visited a store within an 8 km radius. (Source: HubSpot Marketing Statistics)
Local searches result in purchases in 28% of cases. (Source: Joel House Search Media)
76% of Internet users having carried out a local search visit the premises of the company found during the day.
Local SEO and mobile devices
By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
18% of local smartphone searches resulted in a purchase within the day, while only 7% of non-local searches resulted in a sale. (Source: Think with Google)
78% of location-based mobile searches result in an offline purchase. (Source: OSE Court)
The importance of online opinions and comments
88% of consumers trust online reviews as much as they do personal recommendations.
83% trust online reviews more than traditional advertising.
73% trust positive reviews posted by other consumers, 6% have no interest in them.
72% of consumers do not make any decisions without reading comments from other customers.
The Central Role of Google my Business in Local SEO
75% of searches for local businesses are done on Google Search, with the remaining 25% on Google Maps. (Source: BrightLocal)
34% of local businesses are seen in more than 1,000 searches discovered per month through their Google My Business Page. (Source: BrightLocal)
On average, 56% of the actions on Google my Business listings are website visits. (Source: BrightLocal)
16% of companies receive more than 100 calls per month via Google My Business. (Source: BrightLocal)