The newsletter, an essential element of your digital strategy.
What are the techniques for sending effective newsletters? What are the benefits to your company from sending them?
Here are our tips!
What is marketing automation?
July 19, 2019
How to transform your website to generate more leads?
October 21, 2019
The good reasons to create a newsletter.
Is the newsletter an additional workload? Yes, certainly. But well done, the creation of your newsletter can lead to a significant increase in your commercial performance. Discover the advantages your company will benefit from if it invests in a digital communication strategy, including the newsletter:
A high cost/benefit ratio: Sending a newsletter is much cheaper than other means of communication or advertising (Google Ads, Facebook Ads, advertising in magazines…)
Visibility on results: The analysis of the results of a campaign can be quickly carried out. This allows you to quickly assess the results and to adapt the content of your newsletters according to the opening rate, the unsubscription rate…
A privileged contact with the customer: Newsletters can be personalized. This creates a link with the subscriber. The appearance of his name as well as the sending of targeted offers or content will attract his attention.
High audience: The newsletter allows you to reach a large number of people directly.
Subscriber list: focus on quality rather than quantity.
The quality of a subscriber list has nothing to do with the number of subscribers. If it is important to regularly obtain new subscriptions to your newsletter, it is statistically more interesting to obtain subscribers who are really interested in your services.
By using Lead Nurturing techniques, you maintain a privileged relationship with your subscribers. The relevance of your content will have a positive impact on your subscribers. They will get used to opening your newsletter regularly. You will be able to analyze their behavior and gradually move them from qualified prospects to customers.
3 Tips to create an effective newsletter.
Keep it simple:
If your target audience is not from your industry, it is best to avoid professional jargon.
Be clear in your comments and make sure that the content of your newsletter is in line with the needs of the people who will receive your commercial email.
Choose mobile display:
Emails are increasingly being viewed on smartphones. The display of your newsletter must be designed to be adapted to a small screen.
To do this, avoid texts that are too long and focus instead on catchphrases that invite you to click to discover more. Create large buttons and call to action buttons so they can be easily clicked with the finger.
Propose little content, but targeted:
No need to create a newsletter that is too long. On the contrary, we are seeing more and more very visual newsletters that deal with only one subject.
The important thing is that the theme of your newsletter interests the recipient and encourages them to interact with your company.
To conclude.
Useful to show your identity and to keep in touch with your subscribers, the newsletter is one of the communication channels not to be neglected.
As experts in digital marketing and Hubspots’ web agency partner , we advise you to customize the content of your newsletter. The trick is to create several mailing lists with a newsletter with content based on different prospect or customer profiles.
