How to transform your website to generate more leads?

Marketing automation represents the tasks that can be automated in digital marketing.

Marketing automation is the set of processes for automating digital marketing tasks. Its interest lies in the fact that it makes it possible to deliver the right message to a company’s target audience(s) at the right time while automating tedious and repetitive tasks that require time and resources.

Unlike email marketing, which is addressed in the same way to all newsletter subscribers, automation marketing allows automatic sending of emails, suggests actions, displays content or offers personalized offers to visitors to a site based on their profile and the actions and path they have taken on the site they visit.

For more information on Automation marketing we refer you to this article from our blog.

Inbound marketing consists in generating leads in a soft way. The concept is based on the regular provision of content adapted to buyer personas. This content can be a practical guide, explanatory videos, a white paper, blog articles. Generally, the idea is to offer high value-added content in exchange for a subscription to a mailing list.

The ideal content? Content that answers your prospect’s questions or needs for each step of his or her progress in the customer journey you have created.

The home page is the page that generates the most traffic. It is therefore essential to take advantage of this visibility to encourage visitors to take a predefined action. This involves adding visible and clear call to action that invite the user to have interactions with the site, these interactions are of several kinds:

• Contact the company;
• Talk to an advisor;
• Download content in exchange for an email address;
• Discover a new offer.

Also install on your home page and on each page where its place is justified, a form to download content or to subscribe to your newsletter.

Tips: Even if you want to get as much information as possible about your prospects, we advise you to create simple forms. To do this, limit the number of fields to be completed as much as possible. A single field for the email address is sufficient.

An A / B test consists in defining which version of a web page is the most effective. The web agency designs and puts two versions of the same page online, of which only one element differs. At the end of the test period, the results remain to be analyzed. Ideally, several A / B tests are performed according to the same principle: change only one element at a time and submit it to user tests. This ensures that the best possible version of a page is obtained.