Website as a Service: Create, maintain and promote your website with a simple monthly payment.

Website as a Service was born out of the need for businesses to keep their websites up to date and evolve over time and to overcome the inflexibility of the traditional method of website design.

In fact, with Website as a Service, a web agency commits to build, maintain and promote its clients’ site in return for a simple monthly fee.

Let’s look at all the advantages of this method.

Contents:

• No creation fees.
• A clear offer.
• Open and flexible sites.
• Continuous performance optimization.
• A team dedicated to your project.
• Conclusion.

There are three main advantages to saving on the creation costs – which can sometimes be prohibitive with the traditional method – that website as a Service offers:

1. Develop more ambitious projects than with the traditional method;
2. Control its budget; all initial and future developments are included in the monthly payment;
3. Ensure the success of the site: the sums that are not consumed by the creation costs can be devoted to promoting the site via digital marketing or optimizing its referencing.

All costs related to your website will be covered by the monthly subscription (as defined by the SLA; Service Level Agreement). While design, updates and hosting – to name but a few – are generally systematically included in the subscription, the tailor-made agreement that you establish with your web agency can, depending on your needs, also cover additional services such as social media management, writing blog articles, setting up and managing digital marketing…

The range of services included in the monthly payment depends as much on your project as on the skills held by the agency with which you collaborate.

Another strong characteristic of Website as a Service (WaaS) is that the sites developed with this approach do not have a final delivery date – even if of course an online date is agreed upon – indeed, to be effective a website should not be considered as a static, finished product, but as a strategic tool in permanent development.

Why is this? Quite simply because your product or service offer evolves and because your customers’ tastes and behaviors also change, the flexibility of the WaaS allows you to keep your site in line with these changes;

• The sites we develop remain completely open to all forms of further development. For example, you can start your digital business with a simplified platform and then develop it into a multi-language site or e-commerce;
• You can change your mind on essential elements of your site such as its design or tree structure, but also add content or functionalities that were not initially planned.

Growth Driven Design. The Growth Driven Design method is often used by Web agencies offering the Website as a Service approach. The objective of this method is to allow a quick launch of your site and to control the subsequent developments based on the empirical analysis of data such as the evolution of the traffic or the behavior of the visitors.

The continuous development of your website is necessary to be able to display your brand in a professional way. If your site is difficult to navigate or if its message is not consistent with your marketing message, you are unlikely to convert visitors into customers. The WaaS is a flexible method of website development that aims to improve the performance of a website and therefore your ROI. In concrete terms this is manifested by:

• Updating the design. The design of your website is always up to date and your company has a professional look and feel;
• The regular creation of new content. The publication of blog articles, news or new pages allows on the one hand to optimize the natural referencing but also to feed your social media;
• The continuous compliance of the site allows you to adapt to browser updates, the appearance of new protocols, new smartphone screen sizes… and to keep all the site’s functionalities.

Remember that with the traditional method, you will have to take care of this yourself or be billed for each of these interventions.

Your Website as a Service provider assigns you a project manager who coordinates the team (programmer, editor, webdesigner,…) in charge of managing your project.

• This type of simplified and direct organization allows you to intervene quickly on your site;
• No need to ask for an estimate to make a change, with the WaaS everything is included in the monthly payment;
• A single supplier who manages everything is also a time saver and you no longer have to worry about paying invoices from various suppliers (dns, hosting…).

Depending on the panel of skills held in the agency you choose, it will also be possible to set up a digital marketing strategy or even inbound marketing which may sometimes be necessary to allow the success of a site.

Over the past 5 years we have developed more than 150 sites in Luxembourg and internationally using the Website as a Service method.

If you are tired of having to redo your site every three years, if your site is outdated and no longer reflects your offer, if you would like to have a professional partner who manages your project from A to Z, contact us, we will be happy to give you our best advice.