Website as a Service was born out of the need for businesses to keep their websites up to date and evolve over time and to overcome the inflexibility of the traditional method of website design.
In fact, with Website as a Service, a web agency commits to build, maintain and promote its clients’ site in return for a simple monthly fee.
Let’s look at all the advantages of this method.
There are three main advantages to saving on the creation costs – which can sometimes be prohibitive with the traditional method – that website as a Service offers:
All costs related to your website will be covered by the monthly subscription (as defined by the SLA; Service Level Agreement). While design, updates and hosting – to name but a few – are generally systematically included in the subscription, the tailor-made agreement that you establish with your web agency can, depending on your needs, also cover additional services such as social media management, writing blog articles, setting up and managing digital marketing…
The range of services included in the monthly payment depends as much on your project as on the skills held by the agency with which you collaborate.
Another strong characteristic of Website as a Service (WaaS) is that the sites developed with this approach do not have a final delivery date – even if of course an online date is agreed upon – indeed, to be effective a website should not be considered as a static, finished product, but as a strategic tool in permanent development.
Why is this? Quite simply because your product or service offer evolves and because your customers’ tastes and behaviors also change, the flexibility of the WaaS allows you to keep your site in line with these changes;
Growth Driven Design. The Growth Driven Design method is often used by Web agencies offering the Website as a Service approach. The objective of this method is to allow a quick launch of your site and to control the subsequent developments based on the empirical analysis of data such as the evolution of the traffic or the behavior of the visitors.
The continuous development of your website is necessary to be able to display your brand in a professional way. If your site is difficult to navigate or if its message is not consistent with your marketing message, you are unlikely to convert visitors into customers. The WaaS is a flexible method of website development that aims to improve the performance of a website and therefore your ROI. In concrete terms this is manifested by:
Remember that with the traditional method, you will have to take care of this yourself or be billed for each of these interventions.
Your Website as a Service provider assigns you a project manager who coordinates the team (programmer, editor, webdesigner,…) in charge of managing your project.
Depending on the panel of skills held in the agency you choose, it will also be possible to set up a digital marketing strategy or even inbound marketing which may sometimes be necessary to allow the success of a site.
Over the past 5 years we have developed more than 150 sites in Luxembourg and internationally using the Website as a Service method.
If you are tired of having to redo your site every three years, if your site is outdated and no longer reflects your offer, if you would like to have a professional partner who manages your project from A to Z, contact us, we will be happy to give you our best advice.