In order to not be overtaken by competition, it is of the utmost importance to manage the new marketing and communication channels. In that sense, digital (or numerical) marketing has become irresistible.
Digital marketing generally consists in the use of all digital carriers for sales or promotion purposes – may it be products or services – to consumers and companies. Digital marketing encompasses a great set of marketing techniques, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), as well as many other key techniques relating to digital. This includes for example newsletters, online advertising or even broadcasting services of online press releases.
DONE takes great responsibility in consulting the clients and analysing their needs before offering them a customized action plan, most generally in the form of a digital media plan. The aim is to best meet the clients’ needs and objectives.