1.Visitor Data
One of the key metrics to measure the success of your website is by monitoring the number and source of visitors every month. After all, the number of people visiting a website always matters the most. Hence, the significance of this step makes it the first in order.
The simplest thing to do is to keep an eye on any unusual spikes in the number of visitors. Whether you see a significant increase or decrease in the number of customers, try and figure out how and why it happened to enable or disable the same behavior in the future. You can use a mobile rank tracker to stay alert.
In addition to keeping an eye on the numbers, look into how the visitors are coming to your website. From referral links or organic search results, there are many ways for customers to reach you. It is important for you to understand these sources to make improvements.
2.Bounce Rate
The bounce rate of a website refers to the number of website visitors who visit only one page before leaving a site. It generally signifies that users feel unsatisfied when they visit your website. It may be because of several factors, such as slow loading speed or a lack of user-friendly information.
As someone trying to improve their website, you must understand what is driving the visitors away. Take your time and figure out what is causing high bounce rates on your website. Once you understand the cause, you can make relevant improvements to reduce these rates and send quality traffic to your website.
3. Time Spent on Page
Most website managers are so focused on putting efforts to draw traffic to their website that they often forget that it is not the only thing that matters. The time a visitor spends on your pages also holds equal importance in measuring the success of your website.
Depending on the content on the relevant page and how you want the visitor to interact, the ideal period of a visitor staying on a website can vary from one website to another. You must determine if the visitors are staying for the appropriate amount of time.
This way, you can find your ideal website visitors and take a look at the sources that are sending you the best match for your needs.
4.CTA Click Through Rate
Creating and placing the Call to Action (CTA) is the most critical aspect of every web page. It is your tool to direct the website visitor to do what you want done next. Being the most crucial button of your website, if your CTA is not being clicked, you may want to consider some changes.
You can try different positions, colors, and styles for your CTAs for A/B testing. Try to add more Intrigue to your CTAs without making them spammy. You will find the right match for your needs through trial and error.
