WEB DEVELOPMENT « ALL-IN-ONE » Done | Our revolutionary approach : „Website as a Service“
At DONE we tackle the three main issues of web design services: too many providers are keen on charging a lot at the start, but once the site is live, they do not offer follow-up services and finally, none of them offers content creation.
To date, DONE has developed several “All-in-One” web design solutions catering to all target groups, which include the following services: personalized approach to website creation, free maintenance, maintaining up-to-date content at all times, SEO, even hosting and providing professional email accounts, all at very attractive prices.
DONE developed a price configurator that will enable the customer to freely choose several items out of all available features in order to get a custom-made website done.
CONFIGURE YOUR TAILOR-MADE WEBSITE
konfigurator-image
TO THE CONFIGURATOR
THE SIX OVERRIDING PRINCIPLES TO OUR CORPORATE PHILOSOPHY
No set up fee
DONE does not charge you for website development, the price (which is a monthly charge) is identical for all customers of the same service plan.
Best SEO techniques
For a website it is crucial to be properly represented on search engines, and DONE has significant expertise with the best SEO techniques.
Full service
DONE develops custom-tailored websites with full follow-up service. Anything from drafting content to image integration to even the execution of updates is carried out by our staff.
Keeping the content up-to-date
At DONE, we understand your website needs to be updated on a regular basis. Our team is keen to keep posting relevant news information on your site.
Great design
DONE’s Graphics Department takes pride in creating unique websites featuring high quality graphics.
Responsive websites
Websites designed by DONE are responsive; in other words, they automatically adjust to all media types, regardless of screen type or mobile device used.
WEB DEVELOPMENT « ALL-IN-ONE » Done | Our revolutionary approach : „Website as a Service“
At DONE we tackle the three main issues of web design services: too many providers are keen on charging a lot at the start, but once the site is live, they do not offer follow-up services and finally, none of them offers content creation.
To date, DONE has developed several “All-in-One” web design solutions catering to all target groups, which include the following services: personalized approach to website creation, free maintenance, maintaining up-to-date content at all times, SEO, even hosting and providing professional email accounts, all at very attractive prices.
DONE developed a price configurator that will enable the customer to freely choose several items out of all available features in order to get a custom-made website done.
CONFIGURE YOUR TAILOR-MADE WEBSITE
konfigurator-image
TO THE CONFIGURATOR
THE SIX OVERRIDING PRINCIPLES TO OUR CORPORATE PHILOSOPHY
No set up fee
DONE does not charge you for website development, the price (which is a monthly charge) is identical for all customers of the same service plan.
Best SEO techniques
For a website it is crucial to be properly represented on search engines, and DONE has significant expertise with the best SEO techniques.
Full service
DONE develops custom-tailored websites with full follow-up service. Anything from drafting content to image integration to even the execution of updates is carried out by our staff.
Keeping the content up-to-date
At DONE, we understand your website needs to be updated on a regular basis. Our team is keen to keep posting relevant news information on your site.
Great design
DONE’s Graphics Department takes pride in creating unique websites featuring high quality graphics.
Responsive websites
Websites designed by DONE are responsive; in other words, they automatically adjust to all media types, regardless of screen type or mobile device used.
WEB DEVELOPMENT « ALL-IN-ONE » Done | Our revolutionary approach : „Website as a Service“
At DONE we tackle the three main issues of web design services: too many providers are keen on charging a lot at the start, but once the site is live, they do not offer follow-up services and finally, none of them offers content creation.
To date, DONE has developed several “All-in-One” web design solutions catering to all target groups, which include the following services: personalized approach to website creation, free maintenance, maintaining up-to-date content at all times, SEO, even hosting and providing professional email accounts, all at very attractive prices.
DONE developed a price configurator that will enable the customer to freely choose several items out of all available features in order to get a custom-made website done.
CONFIGURE YOUR TAILOR-MADE WEBSITE
konfigurator-image
TO THE CONFIGURATOR
THE SIX OVERRIDING PRINCIPLES TO OUR CORPORATE PHILOSOPHY
No set up fee
DONE does not charge you for website development, the price (which is a monthly charge) is identical for all customers of the same service plan.
Best SEO techniques
For a website it is crucial to be properly represented on search engines, and DONE has significant expertise with the best SEO techniques.
Full service
DONE develops custom-tailored websites with full follow-up service. Anything from drafting content to image integration to even the execution of updates is carried out by our staff.
Keeping the content up-to-date
At DONE, we understand your website needs to be updated on a regular basis. Our team is keen to keep posting relevant news information on your site.
Great design
DONE’s Graphics Department takes pride in creating unique websites featuring high quality graphics.
Responsive websites
Websites designed by DONE are responsive; in other words, they automatically adjust to all media types, regardless of screen type or mobile device used.
APPROACH
The idea behind the unique concept of “Website as a Service” is to accompany the client on an ongoing basis. With that said, we believe that a website that is not properly maintained is like a neglected car, along with all the expected consequences. DONE’s range of services includes professional advising, support and continuous updating of a website and its content, with regular update implementations.
In this sense, DONE is ahead of any service provider, going in the opposite direction of mainstream competitors who keep building “turnkey” websites while charging their customers tens of thousands of euros and then leaving them to face challenges on their own. Thus, in absence of regular updates, a website quickly falls into the realm obsolete technology, graphics, and content. A website is the showroom of any business, and as such it plays a key role in terms of marketing and communication impact.
Whenever we approach a project, it is always handled with great diligence in accordance with our five-step process, as shown in the diagram below, and is always treated in a highly customized way.
APPROACH
The idea behind the unique concept of “Website as a Service” is to accompany the client on an ongoing basis. With that said, we believe that a website that is not properly maintained is like a neglected car, along with all the expected consequences. DONE’s range of services includes professional advising, support and continuous updating of a website and its content, with regular update implementations.
In this sense, DONE is ahead of any service provider, going in the opposite direction of mainstream competitors who keep building “turnkey” websites while charging their customers tens of thousands of euros and then leaving them to face challenges on their own. Thus, in absence of regular updates, a website quickly falls into the realm obsolete technology, graphics, and content. A website is the showroom of any business, and as such it plays a key role in terms of marketing and communication impact.
Whenever we approach a project, it is always handled with great diligence in accordance with our five-step process, as shown in the diagram below, and is always treated in a highly customized way.
COMPANY
DONE was founded by three IT experts who specialize in their respective areas of expertise: Tom, a website developer, Vitali, a software developer, and Ilja, a graphics & communication designer. During his first freelance assignments with different companies, Tom quickly realized that those customers who were trying to create content and maintain updates on their own were wasting their employees time who were not trained to handle these tasks and quite often produced poor results.
This is how he came up with the idea to associate himself with his two aforementioned business partners in order to propose a full service website service program called “Website as a Service”. This business model, being part of a unique niche strategy, comprises personalized web development and full management of a company’s website and its visibility on the Web.
Today DONE’s team is comprised of graphics designers and talented software engineers with vast experience in their fields of expertise, a new marketing and communication manager seasoned in “B-to-B” journalism, and various teams of worldwide-based freelance content writers.
The company’s client portfolio includes all types of companies, from startups to large enterprises to self-employed individuals, spanning all sectors of activities.
STANDARD OFFERS
DONE develops top-notch “all-in-one” website solutions at an attractive price, without initial development charges, with monthly payment plans, which include everything from web design implementation to content creation to image and animation integration, as well as referencing content on all pages. What is more, each one of our websites are responsive, which means that they automatically adjust to all mobile devices (smartphones and tablets) and to all screen types.
We propose six solutions, each aimed at a specific target group. The ‘Starter’ package is ideal for startups, small businesses and self-employed individuals. The ‘Business’ package, which allows more flexibility in terms of content and updates and offers a two-language version, also includes additional features such as multimedia integration, integration of portals and a client access area; it can meet all the expectations of any small or medium sized business in Europe and world-wide. Meanwhile, the ‘Professional’ package caters primarily to larger organizations, which may require a third language version, a system supporting online interaction between visitors and the enterprise, rating systems, price configurators and even a simple e-commerce solution.
At the same time, DONE offers other solutions, advanced turnkey automated e-commerce and hosting management store systems.
At DONE we tackle the three main issues of web design services: too many providers are keen on charging a lot at the start, but once the site is live, they do not offer follow-up services and finally, none of them offers content creation.
To date, DONE has developed several “All-in-One” web design solutions catering to all target groups, which include the following services: personalized approach to website creation, free maintenance, maintaining up-to-date content at all times, SEO, even hosting and providing professional email accounts, all at very attractive prices.
DONE developed a price configurator that will enable the customer to freely choose several items out of all available features in order to get a custom-made website done.
CONFIGURE YOUR TAILOR-MADE WEBSITE
konfigurator-image
TO THE CONFIGURATOR
THE SIX OVERRIDING PRINCIPLES TO OUR CORPORATE PHILOSOPHY
No set up fee
DONE does not charge you for website development, the price (which is a monthly charge) is identical for all customers of the same service plan.
Best SEO techniques
For a website it is crucial to be properly represented on search engines, and DONE has significant expertise with the best SEO techniques.
Full service
DONE develops custom-tailored websites with full follow-up service. Anything from drafting content to image integration to even the execution of updates is carried out by our staff.
Keeping the content up-to-date
At DONE, we understand your website needs to be updated on a regular basis. Our team is keen to keep posting relevant news information on your site.
Great design
DONE’s Graphics Department takes pride in creating unique websites featuring high quality graphics.
Responsive websites
Websites designed by DONE are responsive; in other words, they automatically adjust to all media types, regardless of screen type or mobile device used.
APPROACH
The idea behind the unique concept of “Website as a Service” is to accompany the client on an ongoing basis. With that said, we believe that a website that is not properly maintained is like a neglected car, along with all the expected consequences. DONE’s range of services includes professional advising, support and continuous updating of a website and its content, with regular update implementations.
In this sense, DONE is ahead of any service provider, going in the opposite direction of mainstream competitors who keep building “turnkey” websites while charging their customers tens of thousands of euros and then leaving them to face challenges on their own. Thus, in absence of regular updates, a website quickly falls into the realm obsolete technology, graphics, and content. A website is the showroom of any business, and as such it plays a key role in terms of marketing and communication impact.
Whenever we approach a project, it is always handled with great diligence in accordance with our five-step process, as shown in the diagram below, and is always treated in a highly customized way.
APPROACH
The idea behind the unique concept of “Website as a Service” is to accompany the client on an ongoing basis. With that said, we believe that a website that is not properly maintained is like a neglected car, along with all the expected consequences. DONE’s range of services includes professional advising, support and continuous updating of a website and its content, with regular update implementations.
In this sense, DONE is ahead of any service provider, going in the opposite direction of mainstream competitors who keep building “turnkey” websites while charging their customers tens of thousands of euros and then leaving them to face challenges on their own. Thus, in absence of regular updates, a website quickly falls into the realm obsolete technology, graphics, and content. A website is the showroom of any business, and as such it plays a key role in terms of marketing and communication impact.
Whenever we approach a project, it is always handled with great diligence in accordance with our five-step process, as shown in the diagram below, and is always treated in a highly customized way.
COMPANY
DONE was founded by three IT experts who specialize in their respective areas of expertise: Tom, a website developer, Vitali, a software developer, and Ilja, a graphics & communication designer. During his first freelance assignments with different companies, Tom quickly realized that those customers who were trying to create content and maintain updates on their own were wasting their employees time who were not trained to handle these tasks and quite often produced poor results.
This is how he came up with the idea to associate himself with his two aforementioned business partners in order to propose a full service website service program called “Website as a Service”. This business model, being part of a unique niche strategy, comprises personalized web development and full management of a company’s website and its visibility on the Web.
Today DONE’s team is comprised of graphics designers and talented software engineers with vast experience in their fields of expertise, a new marketing and communication manager seasoned in “B-to-B” journalism, and various teams of worldwide-based freelance content writers.
The company’s client portfolio includes all types of companies, from startups to large enterprises to self-employed individuals, spanning all sectors of activities.
STANDARD OFFERS
DONE develops top-notch “all-in-one” website solutions at an attractive price, without initial development charges, with monthly payment plans, which include everything from web design implementation to content creation to image and animation integration, as well as referencing content on all pages. What is more, each one of our websites are responsive, which means that they automatically adjust to all mobile devices (smartphones and tablets) and to all screen types.
We propose six solutions, each aimed at a specific target group. The ‘Starter’ package is ideal for startups, small businesses and self-employed individuals. The ‘Business’ package, which allows more flexibility in terms of content and updates and offers a two-language version, also includes additional features such as multimedia integration, integration of portals and a client access area; it can meet all the expectations of any small or medium sized business in Europe and world-wide. Meanwhile, the ‘Professional’ package caters primarily to larger organizations, which may require a third language version, a system supporting online interaction between visitors and the enterprise, rating systems, price configurators and even a simple e-commerce solution.
At the same time, DONE offers other solutions, advanced turnkey automated e-commerce and hosting management store systems.
At DONE we tackle the three main issues of web design services: too many providers are keen on charging a lot at the start, but once the site is live, they do not offer follow-up services and finally, none of them offers content creation.
To date, DONE has developed several “All-in-One” web design solutions catering to all target groups, which include the following services: personalized approach to website creation, free maintenance, maintaining up-to-date content at all times, SEO, even hosting and providing professional email accounts, all at very attractive prices.
DONE developed a price configurator that will enable the customer to freely choose several items out of all available features in order to get a custom-made website done.
CONFIGURE YOUR TAILOR-MADE WEBSITE
konfigurator-image
TO THE CONFIGURATOR
THE SIX OVERRIDING PRINCIPLES TO OUR CORPORATE PHILOSOPHY
No set up fee
DONE does not charge you for website development, the price (which is a monthly charge) is identical for all customers of the same service plan.
Best SEO techniques
For a website it is crucial to be properly represented on search engines, and DONE has significant expertise with the best SEO techniques.
Full service
DONE develops custom-tailored websites with full follow-up service. Anything from drafting content to image integration to even the execution of updates is carried out by our staff.
Keeping the content up-to-date
At DONE, we understand your website needs to be updated on a regular basis. Our team is keen to keep posting relevant news information on your site.
Great design
DONE’s Graphics Department takes pride in creating unique websites featuring high quality graphics.
Responsive websites
Websites designed by DONE are responsive; in other words, they automatically adjust to all media types, regardless of screen type or mobile device used.
APPROACH
The idea behind the unique concept of “Website as a Service” is to accompany the client on an ongoing basis. With that said, we believe that a website that is not properly maintained is like a neglected car, along with all the expected consequences. DONE’s range of services includes professional advising, support and continuous updating of a website and its content, with regular update implementations.
In this sense, DONE is ahead of any service provider, going in the opposite direction of mainstream competitors who keep building “turnkey” websites while charging their customers tens of thousands of euros and then leaving them to face challenges on their own. Thus, in absence of regular updates, a website quickly falls into the realm obsolete technology, graphics, and content. A website is the showroom of any business, and as such it plays a key role in terms of marketing and communication impact.
Whenever we approach a project, it is always handled with great diligence in accordance with our five-step process, as shown in the diagram below, and is always treated in a highly customized way.
APPROACH
The idea behind the unique concept of “Website as a Service” is to accompany the client on an ongoing basis. With that said, we believe that a website that is not properly maintained is like a neglected car, along with all the expected consequences. DONE’s range of services includes professional advising, support and continuous updating of a website and its content, with regular update implementations.
In this sense, DONE is ahead of any service provider, going in the opposite direction of mainstream competitors who keep building “turnkey” websites while charging their
DONE S.a.r.l. Service Level Agreement
The following Service Level Agreement is signed between Done S.a.r.l. (hereinafter referred to as the Company) and ………………………………….., (hereinafter referred to as the Client).
Standard offers and features
All packages include:
– Web design: Development of a concept for the company website, based on the corporate identity (if existing); One main design proposition which will be fine-tuned according to the Client’s preference.
– Mobile responsive: All our sites automatically adjust to all media types, regardless of the screen type or mobile device used.
– Images: the pictures used in the Client’s website can be taken from a stock images website or provided by the Client. Photo shoots are not included in the price, except for the Professional package or Premium service.
– Content writing: face-to-face or Skype interview with the Client to evaluate the marketing communication needs. Writing of one main content suggestion and fine-tuning.
– Hosting: Luxembourg-based hosting.
– On-page SEO: Measures that can be taken directly within the website in order to improve its position in the search rankings.
Optimizing the website content on a regular basis to correspond to the latest SEO trends, such as, but not limited to: keywords analysis and implementation, page title editing, image optimization, sitemap. Due to the nature of SEO, the techniques used may vary over time. There is no guarantee for achieving first place in the search results.
– Newsletter system: a tool that allows the Client to organize and send out newsletters to subscribers.
– Social Media: Creation of social media pages for the Client. Managing the social media profiles can be provided as an additional package.
– All minor changes: A minor change is for example an additional member of the team of the company, or changing the phone number or an email address.
– 24 hour/7 day Support hotline: The time needed to react to the support issue begins from the moment the support issue has been acknowledged by a member of our team. Support issues are divided into three categories:
1. Business critical (a problem which prevents the website from working correctly): response within 8 hours since the request
2. Business needed (important and urgent issue, related to the Client): 24 hours since the request during working days
3. Nice to have (trivial change): up to one week since the request, also during working days
Starter Package
– 1 language
– Standard set of pages: 5 pages
– 4 content updates per year: Contrary to a minor change, an update consists in changing a bigger part of the content (text or graphics).
– For example, adding a new page to the website or a significant change in the design.
– 1 enterprise email account: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Half-yearly in-depth analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Business Package
– Extended content: 10 pages per language
– Extended updates: 8 updates per year per language
– Bilingual (two languages among EN, FR, DE, NL, IT)
– Multimedia integration: Add videos or other multimedia to the website
– Regionally adapted content & design: If needed for regional requirements
– Portals integration
– Members area
– 10 business email accounts: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Three times a year deep analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Professional Package
– Detailed and extensive content: 20 pages per language
– Extensive updates: 13 per year per language
– Multilingual: three languages (among EN, FR, DE, NL, IT)
– Multimedia integration
– Regionally adapted content & design
– Portals integration
– Member areas
– Live chat
– Ratings: online evaluation tool
– Price configurator
– Interactive Magazine PDF
– Basic e-commerce: online catalogue of products without payment gateway
– 25 Business email accounts: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Two-monthly in-depth analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Work process: Website goes online within two months after signing the contract, provided the Client has delivered all the necessary material and information required.
Work prior to website launch
– Collection of information & Project plan : Interview/Client brainstorming, corporate design analysis,
– Design and content: Webdesign, copywriting
– Customization: Presentation, retroactive analysis and fine-tuning
– Online release: Website released online
Work after website launch
– Pro-active approach towards website trends: design and technology
– Pro-active approach towards content: mistakes, outdated information*
– Pro-active approach towards analytics:
check process: automated once every 24 hours and manual every two weeks
feedback: in-depth analysis of navigators traffic (visiting trends, bounce rate, …) and consulting oriented feedback**
– SEO optimization
– Regular updates**, newsletters
– Support and advice
*Information published automatically via Top-up or automated import is not subject to pro-active mistake analysis.
**The regularity of the updates/traffic analysis depends on the chosen package.
Security and maintenance
– Uptime guarantee provided by the supplier (uptime guarantee of 95%). Force majeure circumstances (natural disasters for instance) are not part of the guarantee.
– Every website includes Google webmaster tools + Google analytics + in-house development system
Contract beginning
Both parties sign a contract without a fixed term. The first invoice is issued upon signing the contract. Since the contract is a license agreement, for the convenience of both parties, automated payment is advised.
Upgrade
It is always possible to upgrade the package. The new package becomes active within one month from the moment when the Client signs the upgraded contract. Moreover, the Client can always add more services to the current package(s).
Contract termination
Both parties can agree to terminate the contract. In the event of a termination requested by the Company, the website will be kept online for up to six months, provided that the Client keeps on paying.
The contract does not have a minimum term, however in case of malevolent actions on behalf of the Client, such as copying the concept, graphics and content created by Done, the Company keeps the right to charge the Client for six months of service, during which time the website will remain online.
Buyout
If the Client wants to own the rights for the website and/or to manage it, effectively terminating the contract, before 48 months of service have passed, then the Client must have paid the total equivalent of 48 months of service before gaining ownership on the rights for the website. Once the Client has ownership on the rights for the website, the Company does not provide the service anymore.
STANDARD OFFERS
DONE develops top-notch “all-in-one” website solutions at an attractive price, without initial development charges, with monthly payment plans, which include everything from web design implementation to content creation to image and animation integration, as well as referencing content on all pages. What is more, each one of our websites are responsive, which means that they automatically adjust to all mobile devices (smartphones and tablets) and to all screen types.
We propose six solutions, each aimed at a specific target group. The ‘Starter’ package is ideal for startups, small businesses and self-employed individuals. The ‘Business’ package, which allows more flexibility in terms of content and updates and offers a two-language version, also includes additional features such as multimedia integration, integration of portals and a client access area; it can meet all the expectations of any small or medium sized business in Europe and world-wide. Meanwhile, the ‘Professional’ package caters primarily to larger organizations, which may require a third language version, a system supporting online interaction between visitors and the enterprise, rating systems, price configurators and even a simple e-commerce solution.
At the same time, DONE offers other solutions, advanced turnkey automated e-commerce and hosting management store systems.E-COMMERCE
A lot of companies or brand corporations do not have any e-commerce platform, which can often lead to a development disability without these organisations fully acknowledging this disadvantage.
An e-commerce is in fact a lot easier to make visible online than a non-commercial platform: the several sections – such as categories, products, or news – are the means used to enhance a website. They offer a great benefit in the website’s online referencing on search engines.
This is why DONE developed a new range of e-commerce solutions, each of them aiming to meet the very needs of sales and distribution companies.
The first e-commerce solution consists of an e-shop simulation, which is presented as an online catalogue, and offers a wide variety of products without integrating any online payment portal.
Like the e-catalogue, the Starter sales platform may be viewed as a sales catalogue offering an array of “simple products”, which does not allow product customization. Through its easy handling system, the sales platform is particularly directed at novice users of e-shops and other e-commerce websites.
Lastly, the E-Commerce pro solution is based on a technically different and more developed basis than a standard sales platform. It comprises of a specific functionality enabling direct exporting of sales data to one’s accountant. The E-commerce pro fosters the customization of products, and therefore essentially targets large distribution and sales companies that host a wide range of products.
GRAPHIC DESIGN
DONE’s graphics design team endeavours to meet highly specialised requirements in terms of graphics to always keep up with the times when offering websites, but also the design of customized web and print advertisements.
CORPORATE IDENTITY
Logotype, claw, symbol, font, colour and font size are several design elements that constitute a company’s visual branding, and enables it to be immediately identified on all its communication supports. DONE devotes itself to ensure the whole design process of the Corporate Identity by fully respecting the graphic chart, from the audit to the logo design, through the creation of the brand.
done-image-indentity
done-image-redaction
COPYWRITING
The notion that content is king becomes all the more relevant when it comes to organic referencing and internet marketing. This is why DONE offers copywriting services to all parties interested. Our copywriters endeavour to take care of SEO constraints, messages to be broadcasted and the users’ expectations.
PROGRAMMING
Our programmers master all programming languages indispensable for the creation of websites. The website design process involves giving precise instructions to the computer, such as where to enclose the text, insert images, setup links between the web pages, etc.
Our programmers are at the service of our clients for their most complex requirements.
done-image-programming
done-image-consulting
CONSULTING
Both the complementarity between our teams and our expertise are meant to assist our customers in the process of digitalization of their activities, may it be regarding websites (re)design, referencing (organic or Adwords), communication on social media platforms, or more broadly regarding the development and the deployment of communication over the internet.
INTERNET SOLUTION
Internet and Web are often confused. The Internet is a vast set that comprises the Web, emails, instant messenger, to name just a few.
DONE provides a whole range of ancillary services – linked with the website core activity – to its clients, such as hosting, backups, domain names registration or professional email accounts.
DONE S.a.r.l. Service Level Agreement
The following Service Level Agreement is signed between Done S.a.r.l. (hereinafter referred to as the Company) and ………………………………….., (hereinafter referred to as the Client).
Standard offers and features
All packages include:
– Web design: Development of a concept for the company website, based on the corporate identity (if existing); One main design proposition which will be fine-tuned according to the Client’s preference.
– Mobile responsive: All our sites automatically adjust to all media types, regardless of the screen type or mobile device used.
– Images: the pictures used in the Client’s website can be taken from a stock images website or provided by the Client. Photo shoots are not included in the price, except for the Professional package or Premium service.
– Content writing: face-to-face or Skype interview with the Client to evaluate the marketing communication needs. Writing of one main content suggestion and fine-tuning.
– Hosting: Luxembourg-based hosting.
– On-page SEO: Measures that can be taken directly within the website in order to improve its position in the search rankings.
Optimizing the website content on a regular basis to correspond to the latest SEO trends, such as, but not limited to: keywords analysis and implementation, page title editing, image optimization, sitemap. Due to the nature of SEO, the techniques used may vary over time. There is no guarantee for achieving first place in the search results.
– Newsletter system: a tool that allows the Client to organize and send out newsletters to subscribers.
– Social Media: Creation of social media pages for the Client. Managing the social media profiles can be provided as an additional package.
– All minor changes: A minor change is for example an additional member of the team of the company, or changing the phone number or an email address.
– 24 hour/7 day Support hotline: The time needed to react to the support issue begins from the moment the support issue has been acknowledged by a member of our team. Support issues are divided into three categories:
1. Business critical (a problem which prevents the website from working correctly): response within 8 hours since the request
2. Business needed (important and urgent issue, related to the Client): 24 hours since the request during working days
3. Nice to have (trivial change): up to one week since the request, also during working days
Starter Package
– 1 language
– Standard set of pages: 5 pages
– 4 content updates per year: Contrary to a minor change, an update consists in changing a bigger part of the content (text or graphics).
– For example, adding a new page to the website or a significant change in the design.
– 1 enterprise email account: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Half-yearly in-depth analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Business Package
– Extended content: 10 pages per language
– Extended updates: 8 updates per year per language
– Bilingual (two languages among EN, FR, DE, NL, IT)
– Multimedia integration: Add videos or other multimedia to the website
– Regionally adapted content & design: If needed for regional requirements
– Portals integration
– Members area
– 10 business email accounts: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Three times a year deep analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Professional Package
– Detailed and extensive content: 20 pages per language
– Extensive updates: 13 per year per language
– Multilingual: three languages (among EN, FR, DE, NL, IT)
– Multimedia integration
– Regionally adapted content & design
– Portals integration
– Member areas
– Live chat
– Ratings: online evaluation tool
– Price configurator
– Interactive Magazine PDF
– Basic e-commerce: online catalogue of products without payment gateway
– 25 Business email accounts: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Two-monthly in-depth analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Work process: Website goes online within two months after signing the contract, provided the Client has delivered all the necessary material and information required.
Work prior to website launch
– Collection of information & Project plan : Interview/Client brainstorming, corporate design analysis,
– Design and content: Webdesign, copywriting
– Customization: Presentation, retroactive analysis and fine-tuning
– Online release: Website released online
Work after website launch
– Pro-active approach towards website trends: design and technology
– Pro-active approach towards content: mistakes, outdated information*
– Pro-active approach towards analytics:
check process: automated once every 24 hours and manual every two weeks
feedback: in-depth analysis of navigators traffic (visiting trends, bounce rate, …) and consulting oriented feedback**
– SEO optimization
– Regular updates**, newsletters
– Support and advice
*Information published automatically via Top-up or automated import is not subject to pro-active mistake analysis.
**The regularity of the updates/traffic analysis depends on the chosen package.
Security and maintenance
– Uptime guarantee provided by the supplier (uptime guarantee of 95%). Force majeure circumstances (natural disasters for instance) are not part of the guarantee.
– Every website includes Google webmaster tools + Google analytics + in-house development system
Contract beginning
Both parties sign a contract without a fixed term. The first invoice is issued upon signing the contract. Since the contract is a license agreement, for the convenience of both parties, automated payment is advised.
Upgrade
It is always possible to upgrade the package. The new package becomes active within one month from the moment when the Client signs the upgraded contract. Moreover, the Client can always add more services to the current package(s).
Contract termination
Both parties can agree to terminate the contract. In the event of a termination requested by the Company, the website will be kept online for up to six months, provided that the Client keeps on paying.
The contract does not have a minimum term, however in case of malevolent actions on behalf of the Client, such as copying the concept, graphics and content created by Done, the Company keeps the right to charge the Client for six months of service, during which time the website will remain online.
Buyout
If the Client wants to own the rights for the website and/or to manage it, effectively terminating the contract, before 48 months of service have passed, then the Client must have paid the total equivalent of 48 months of service before gaining ownership on the rights for the website. Once the Client has ownership on the rights for the website, the Company does not provide the service anymore.
LE DÉVELOPPEMENT DE SOLUTIONS WEB PERSONNALISÉES TOUT-EN-UN
L’équipe de DONE est partie d’un triple constat, à la fois que trop de prestataires en webdesign avaient la main lourde en matière de facturation, que ceux-ci ne proposaient pas de suivi après la mise en ligne du site, et, pour finir, qu’aucun d’eux ne proposait la création de contenu.
Aussi, DONE a développé plusieurs solutions de webdesign « All-in-One » à destination de tous les publics, qui comprennent l’ensemble des services suivants : création personnalisée du site Web, maintenance gratuite, actualisation permanente du contenu, référencements sur les moteurs de recherche et même hébergement et mise à disposition de comptes emails professionnels,
le tout à petit prix.
DONE a mis au point un configurateur de site qui permettra à tout un chacun de choisir librement chacune des options qu’il souhaite pour la conception par notre équipe d’un site sur mesure.
APPROCHE
L’idée qui se cache derrière ce concept unique de «Website as a Service » est d’accompagner le client sur une base permanente. En effet, nous estimons qu’un site Internet que l’on n’actualise pas est comme une voiture dont on ne prend pas soin, avec les conséquences que cela suppose. Aussi, DONE propose dans l’ensemble de ses offres des services de conseils, de support et d’actualisation permanente du site et du contenu, avec la réalisation de mises à jour régulières.
En ce sens, DONE se veut avant tout prestataire de services et s’inscrit ainsi à contre-courant de ses concurrents, qui se contentent de concevoir des sites Internet « prêts à l’emploi » facturés généralement plusieurs dizaines de milliers d’euros à leurs clients abandonnés ensuite à leur propre sort. De fait, en l’absence d’actualisation régulière, un site Internet tombe assez rapidement dans une forme d’obsolescence technologique, graphique et au niveau du contenu. Or un site Internet constitue la vitrine commerciale de toute entreprise ; celui-ci joue un rôle déterminant au niveau du marketing et de la communication.
Nous concevons toujours avec un grand soin tout projet qui nous est présenté, lequel sera divisé en cinq étapes successives, comme illustré dans le schéma ci-dessous, et fera toujours l’objet d’un travail entièrement personnalisé.
OFFRES STANDARD
REFERENCESQUI SOMMES-NOUS?
VOTRE SITE EN 5 ETAPES
1. PRISE DE CONTACT
Définition des besoins et exigences du client avec son concours.
4. DEPLOIEMENT DU SITE
Mise en ligne du site Internet avec, selon la solution retenue, le déploiement des réseaux sociaux, du commerce en ligne, des publications…
2. CONCEPTION DU SITE
Conception de la structure du site Internet et mise au point du lay-out suivi du retour client.
5. MAINTENANCE
Mise à jour et maintenance du site.
3. PERSONNALISATION ET «FINE TUNING»
Personnalisation et « fine tuning », soit tous les petits changements et adaptations nécessaires.
SOCIETE
DONE a été fondée par trois experts informatiques, chacun spécialisé dans son domaine, Tom, développeur Web, Vitali, programmeur, et Ilja, designer de communication graphique & multimédia. Tom a rapidement réalisé lors de ses premières missions freelance auprès de différentes sociétés que celles-ci cherchaient à créer les contenus et à réaliser les mises à jour par leurs propres moyens, ce qui était source d’une perte de temps considérable pour leurs collaborateurs, non aguerris à ces tâches, pour un résultat d’une qualité souvent assez médiocre.
C’est ainsi que lui est venu l’idée de s’associer à ses deux connaissances pour proposer un service Web complet, baptisé ‘Website as a Service’. Ce modèle d’affaire, qui s’inscrit dans une stratégie de niche inédite, consiste à assurer la création personnalisée et la gestion complète du site Internet d’une société et de sa visibilité sur la toile.
L’équipe de DONE est aujourd’hui composée de graphistes et de programmeurs talentueux doués d’une longue expérience dans leur domaine d’expertise, d’un nouveau responsable marketing et communication issu du monde du journalisme B to B et d’équipes freelance de par le monde pour les contenus texte.
La société possède dans son portefeuille de clients tous types de sociétés, de la start-up à la grande entreprise en passant par les professions libérales, et ce, tous secteurs confondus.OFFRES STANDARD
DONE développe des solutions de sites en ligne “tout en un” haut de gamme à des prix abordables, sans frais de création, sous forme de forfaits mensuels, qui comprennent toutes la réalisation du design du site, la création du contenu, l’intégration d’images et d’animations, ainsi que le référencement du contenu sur toutes les pages. Précisons que chacun de nos sites s’adapte automatiquement à tous les instruments mobiles (smartphones et tablettes) et tous les types d’écran.
Les solutions que nous proposons sont au nombre de six, chacune destinée à des publics différents. Ainsi, le pack « Starter » est idéal pour les start-up, les TPE et les travailleurs indépendants. Le pack « Business », qui permet davantage de souplesse au niveau du contenu et des mises à jour et propose deux versions linguistiques, comporte en outre des fonctions supplémentaires telles que l’intégration multimédia, l’intégration de portails et d’un espace d’accès clients ; il est à même de combler toutes les attentes des PME en Europe et dans le monde. Le pack « Professionnel », quant à lui, s’adresse avant tout aux plus grandes structures, qui pourront compter en plus sur une troisième version linguistique, un système d’interaction en direct visiteurs-entreprise, des systèmes d’évaluations (« ratings »), des configurateurs de prix et même d’une solution simplifiée de commerce en ligne.
DONE propose parallèlement d’autres solutions, notamment de commerce en ligne automatisé et de systèmes de ventes prêts à l’emploi.
COMMERCE EN LIGNE
De nombreuses sociétés ou marques ne possèdent pas toujours de site de commerce en ligne, ce qui peut s’avérer pénalisant pour leur développement sans qu’elles n’en aient réellement conscience.
En effet, un site de commerce en ligne est nettement plus facile à rendre visible qu’un site non marchand : les pages catégories, les pages produits ou encore les actualités régulières sont autant de moyens d’animer le site, ce qui constitue un avantage de taille au niveau du référencement sur les moteurs de recherche.
C’est la raison pour laquelle DONE a mis au point une nouvelle gamme de solutions de commerce en ligne, chacune visant à répondre aux besoins propres des entreprises de distribution et de vente.
La première solution de commerce en ligne, qui prend la forme d’un catalogue de vente en ligne, consiste en une simulation d’e-commerce offrant un vaste registre de produits mais sans intégration de portail de paiement en ligne.
A l’instar du catalogue de vente en ligne, la plateforme de vente Starter peut être présentée comme un catalogue interactif proposant toute une panoplie de produits dits « simples », c’est-à-dire sans variable ou configuration possible. De par son système simple d’utilisation, cette plateforme de vente interactive s’adresse en particulier aux utilisateurs novices dans les plateformes de vente en ligne.
Enfin, la solution E-commerce pro repose sur une base technique différente et beaucoup plus développée qu’une simple plateforme de commerce en ligne. Cette dernière dispose d’une fonctionnalité permettant l’exportation directe des données de vente vers l’application du comptable. En outre, l’E-commerce pro favorise la personnalisation des produits recherchés. En cela, cette solution est destinée aux sociétés de vente et de distribution en ligne à forte capacité, qui hébergent une large gamme de produits.APPLICATIONS MOBILES
Une application mobile est un logiciel conçu pour être visible uniquement sur les instruments mobiles. Les applications pour instruments mobiles rencontrent un succès grandissant dans un contexte où le trafic mobile ne cesse de croître au détriment du trafic sur ordinateur, et offrent des avantages de taille par rapport aux sites mobiles.
En effet, les applications mobiles assurent une présence permanente sur les smartphones, facilitent l’interaction avec l’usager grâce au recours aux fonctionnalités des instruments mobiles (GPS, appareil photo/vidéo, micro…) et à une interface plus « user-friendly », affichent une vitesse de chargement nettement supérieure, permettent un contact direct avec le client (par le biais de notifications push), confèrent une visibilité supplémentaire et, enfin, témoignent d’une démarche d’innovation.
Autant d’atouts qui ont poussé DONE à proposer cette offre supplémentaire à ses clients sous forme de trois packs différents, offre qui se combine à un pack standard.MARKETING DIGITAL
Afin de ne pas se laisser dépasser par la concurrence, il est désormais crucial de maîtriser les nouveaux canaux du marketing et de la communication. En cela, le marketing digital (ou numérique) est devenu incontournable.
Le marketing digital consiste dans l’utilisation de l’ensemble des supports numériques pour la vente ou la promotion des produits ou services aux consommateurs et aux entreprises. Pour ce faire, le marketing digital englobe toute une série de techniques marketing à l’instar du référencement (en anglais SEO pour Search Engine Optimization), du SEM (Search Engine Marketing), de l’optimisation sur les réseaux sociaux (Social Media Optimization) ainsi que d’autres techniques ayant trait au numérique comme les newsletters, la publicité payante ou encore les services de diffusion de communiqués de presse en ligne, pour ne citer qu’elles.
DONE s’emploie à analyser les besoins de ses clients en la matière avant de leur proposer un plan d’action sur mesure, généralement sous forme de plan media digital, qui réponde le mieux à leurs attentes et objectifs.GRAPHISME
Sites Internet mais aussi conception de publicités Web et print sur mesure, l’équipe de graphistes de DONE s’efforce de répondre aux exigences les plus pointues en matière de design, en restant toujours dans l’air du temps.
IDENTITÉ VISUELLE
Logotype, griffe, emblème, police, couleur et taille de caractères, autant d’éléments graphiques qui constituent l’identité visuelle d’une société et qui permettent de l’identifier immédiatement sur l’ensemble de ses supports de communication. A ce titre, DONE se consacre à l’ensemble du processus de création de l’identité visuelle en veillant à respecter scrupuleusement la « charte graphique », de l’audit à la conception du logo, en passant par la création de l’univers de la marque.
done-image-indentity
done-image-redaction
CONCEPTION-RÉDACTION
Plus que jamais, le contenu est « roi », devenant une rame décisive en termes de référencement naturel et de marketing Internet, raison pour laquelle DONE offre ses services de conception-rédaction à tout public intéressé. Nos concepteurs-rédacteurs, conscients de la place prépondérante prise par le marketing de contenu, s’efforcent de jongler entre les impératifs SEO, les messages à véhiculer et les attentes des visiteurs.
PROGRAMMATION
Nos programmeurs maîtrisent parfaitement les langages de programmation indispensables à la création de sites Internet. Effectivement, le processus de création d’un site Internet implique de donner des instructions précises à l’ordinateur, notamment indiquer où placer le texte, insérer des images, effectuer des liens entre les pages, etc. Nos programmeurs sont au service de nos clients pour leurs requêtes les plus complexes.
done-image-programming
done-image-consulting
CONSULTING
La complémentarité de nos équipes et notre savoir-faire sont là pour accompagner nos clients dans leur démarche de digitalisation de leurs activités, que ce soit au niveau de la conception ou de la refonte de sites Internet, du référencement (naturel ou payant), de la communication sur les réseaux sociaux ou plus largement du développement et du déploiement de la communication sur Internet.
SOLUTIONS INTERNET
L’on confond souvent à tort « Internet » et « Web ». Internet est un grand ensemble qui intègre notamment le Web, les emails, les messageries instantanées, etc.
DONE met à disposition de ses clients une série de services annexes à son cœur de métier tels que l’hébergement, les back up, l’enregistrement de noms de domaine ou encore des comptes emails professionnels.LE RÉFÉRENCEMENT : LA PARTIE IMMERGÉE DE L’ICEBERG
Afin d’attirer davantage de visiteurs sur son site Internet et de mieux les cibler, il est primordial de rendre le site visible dans les résultats des moteurs de recherche. Malgré les apparences simplistes, ceci constitue un travail de fond considérable, entre autres au niveau des mises à jour – contenu, structure – et implique des actions de communication bien ciblées… mais pas seulement.
De quoi parle-t-on ?
«Référencement». Un terme bien connu depuis la nuit des temps dans le monde de la grande distribution, dans lequel tout acteur référence ses produits dans les étalages, terme qui prend une toute autre dimension lorsqu’il se rapporte à l’outil Internet. Ici, il n’est nullement question de « gestion » (de catalogues produits), le travail de référencement renvoie directement à d’autres notions, celles du « positionnement » et de la « visibilité » des sites, et ce, dans des pages de résultats de ce que l’on dénomme « moteurs de recherche » ou encore « annuaires de recherche ». Concrètement, on entend donc par référencement sur Internet l’amélioration du positionnement de la visibilité d’un site. Tout simplement.
Le référencement sur Internet s’articule autour de deux stratégies aussi dissemblables que complémentaires, d’une part le référencement dit naturel (ou organique), d’autre part le référencement payant.
Le référencement naturel n’est autre qu’un lien effectué d’une page A vers une ressource B. C’est pourquoi, depuis l’avènement des moteurs de recherche, l’objectif consiste pour un manager de site à travailler l’ensemble des éléments internes et externes au site afin que les informations contenues sur ce dernier soient plus facilement accessibles à la fois aux internautes et aux moteurs de recherche. Les critères décisifs qui entreront en compte pour un bon référencement sont au nombre de 250 (!) chez Google, l’ultra-leader dans le domaine. La notoriété du site, la pertinence du contenu, la structure du site, la qualité des liens entrants, le choix des mots clés font, à ce titre, figure d’incontournables.
Quant à la seconde stratégie, elle repose sur l’achat d’espace. Des budgets publicitaires y sont investis sous forme d’enchères.
A quelles fins ?
Un bon positionnement sur les moteurs de recherche est le garant de la création du trafic sur un site Internet, lequel est synonyme de visibilité et par conséquent de fréquentation. Autrement dit, sans connaître l’adresse du site, l’internaute doit pouvoir y accéder le plus naturellement possible. Or plus le site apparaît en haut des recherches effectuées par l’internaute, plus il a de chance d’être consulté. Il apparaît même que plus d’un tiers des internautes clique sur le premier lien affiché sur la page de résultats. Parallèlement, 95% des internautes ont recours à un moteur de recherche pour trouver des informations sur la toile. Il va sans dire l’importance d’un bon référencement.
« Référencement naturel » ou « liens sponsorisés » ?
Le référencement naturel a pour vocation de rester efficace durant toute la durée de vie d’un site, s’il est soutenu par un travail de fond de mise à jour et des actions de communication. Pour ce faire, il est incontournable de connaître les rouages d’un moteur de recherche.
Un moteur de recherche, une fois les nouvelles pages repérées et ajoutées dans ses bases de données, évalue chacune de ces pages au moyen d’un puissant algorithme, lequel attribue une note bien définie à chaque mot clé lié au contenu de la page en question. Aussi, c’est principalement le contenu des pages du site qui assurera un positionnement plus ou moins bon sur les moteurs de recherche, tout comme le nombre de liens provenant d’autres sites.
Dès lors que l’internaute entre une séquence de mots lors d’une recherche, le moteur de recherche extrait de son algorithme les sites Internet qui affichent la meilleure correspondance avec les mots clés saisis. En cela, la recherche des bons mots clés constitue la première étape (et la plus importante !) de la démarche au niveau du SEO (Search Engine Optimization).
L’optimisation du contenu s’avère également une étape de la plus haute importance, avec comme élément de premier ordre le titre des pages qui se doivent de correspondre aux contenus spécifiques de chacune des pages. Il convient de lier les contenus de chaque page (textes et architecture) aux mots clés retenus tandis qu’il faut veiller à ce que les URL soient « parlantes », c’est-à-dire descriptives et pour cela contenir des mots clés « annonçant » le contenu du site et des pages.
Quant au contenu interactif (photos, vidéos, …), il peut lui aussi faire l’objet d’une optimisation, puisque le temps de chargement influe sur les moteurs de recherche.
Enfin, il ne faut pas négliger l’aspect des réseaux sociaux, qui revêtent également une influence croissante en termes de classement.
Le référencement payant (par exemple une campagne AdWords) doit, quant à lui, être vu comme un outil complémentaire ponctuel. Il est très utile lorsque le référencement naturel fait encore défaut ou dans le cadre d’offres spéciales ou de promotions saisonnières. L’atout principal d’Adwords consiste, d’une part, dans le contrôle intégral du message marketing, d’autre part, dans la durée de la campagne. L’arrêt du paiement marque cependant l’arrêt immédiat de la visibilité. Ainsi, pour gagner en visibilité sur le long terme, investir dans le SEO se révèle nettement plus pertinent, même si les efforts à consentir en termes de maintenance sont considérables.
LA REDOUTABLE STRATÉGIE DE « GOOGLE ANALYTICS »
Depuis un certain nombre d’années déjà, les annonceurs ont pris conscience qu’une présence digitale était incontournable en termes de marketing et de vente. En sus de cela, les annonceurs ont également bien saisi que cette présence digitale ne consistait pas uniquement dans la génération de trafic, mais plus encore dans la « monétisation » de ce trafic, soit la conversion des visiteurs en clients ou internautes fidélisés, qui implique la collecte puis l’analyse détaillée de données.
Si l’on se réfère à une définition simplifiée du « digital analytics », cette « discipline », qui relève du marketing digital, consiste dans l’évaluation, le suivi et l’analyse du comportement des internautes sur une page ou un site Internet, avec pour objectif l’optimisation de l’expérience utilisateur et par conséquent l’augmentation des performances des annonceurs. En effet, tout webmaster souhaite obtenir des informations précises sur le trafic généré par son site Internet. Or si la configuration de systèmes reposant sur les serveurs Web permettent d’apporter des réponses, il ne s’agit pour autant pas d’outils d’analyse très pointus.
Cette discipline a recours à des solutions de mesure d’audience susceptibles de collecter des données sur les visiteurs puis d’analyser les rapports générés. L’ensemble de ces solutions fonctionnent en mode « Software as a Service » (SaaS). Ces solutions SaaS, telles que Adobe Analytics, IBM ou webtrends sont payantes tandis que Google, lui, demeure à l’heure actuelle le seul éditeur à proposer une solution gratuite performante, baptisée « Google Analytics », ce qui lui permet de disposer d’un nombre d’utilisateurs… et donc de prospects très conséquent. Aussi, aujourd’hui, près de 50% de tous les sites Web existants utilisent « Google Analytics », pour une part de marché qui atteint les 80% au niveau mondial !
Google a déployé une stratégie commerciale redoutable pour rentabiliser sa solution « Analytics », en suggérant aux développeurs de sites de se doter du service complémentaire « AdWords », qui n’est rien d’autre qu’une régie publicitaire… payante elle. Par ailleurs, des outils destinés aux développeurs ont été mis au point par Google, ceci afin d’accéder aux données du produit « Analytics », dont un service Web, lequel permet à tout un chacun d’entrer en possession des informations sur les comptes dont il est le propriétaire.
A la base, Google Analytics est le développement d’une technologie mise au point par l’Urchin Software Corporation, une société américaine rachetée en 2005 par Google qui proposait un logiciel payant affichant le comportement des internautes sur des pages Internet données sous forme de graphiques. Pour le géant américain, le recours à la solution « Analytics » rend une page Internet plus transparente, ce qui, en théorie, devrait lui permettre d’adapter son algorithme de recherche. Google serait même techniquement à même de relier les données numériques avec un compte utilisateur chez les internautes détenteurs d’un compte Google. De cette façon, la multinationale américaine serait apte à savoir qui s’est rendu quand sur quelle page Internet. Aussi, Google est en mesure d’enregistrer des informations exactes sur l’attitude des consommateurs vis-à-vis des produits achetés sur des sites de commerce en ligne. Pour preuve, un utilisateur intéressé à un produit spécifique « capté » par Google Analytics et d’autres outils Google se verra proposé le même produit ou un produit similaire dans la plupart des surfaces publicitaires appartenant à Google.
Concrètement, le type informations que Google Analytics permet d’obtenir sont, entre autres, le pourcentage de visiteurs sur un site déterminé ou d’une application depuis un terminal mobile, la provenance de ces visiteurs (sites Internet référents), leur localisation géographique ou encore le temps passé sur le site. Inutile donc de dire que Google Analytics constitue une mine d’informations sur l’audience d’un site Internet ou d’une application.
Google Analytics s’avère en outre très simple d’utilisation. Pour effectuer le suivi d’un site Internet, il suffit de remplir un formulaire qui ne nécessite que des informations basiques : le nom du site Internet, son URL, la catégorie sectorielle à laquelle il appartient (soit la thématique) et le fuseau horaire. L’ensemble de ces informations servent à créer un profil Analytics générant un bout de code que Google invite à placer sur chacune des pages Web composant le site… et le tour est joué.«THE SKY IS THE LIMIT»
«Website as a Service». C’est sous cette appellation pour le moins novatrice que la start-up DONE positionne son offre de services IT unique en Europe, qui consiste à assurer la gestion complète du site Internet d’une société. Interview de Thomas M. Keipes, CEO.
La société DONE est spécialisée dans la création de sites Internet. Quel est votre positionnement, votre cœur de cible ?
Nous sommes effectivement spécialisés dans la conception de sites Internet ; j’ajouterais même dans la création de sites Internet entièrement personnalisés.
DONE s’inscrit dans une stratégie de niche, celle du ‘Website as a Service’, une offre IT encore unique en Europe, qui consiste à assurer la gestion complète du site Internet d’une société.
A ce titre, nous développons des produits ou plutôt des solutions haut de gamme, à savoir des packages à des prix très abordables, sans frais de création, sous forme de forfaits mensuels. Nous proposons parallèlement des services connexes pour les besoins les plus pointus de certains de nos clients, notamment des applications mobiles et des services d’intégration des réseaux sociaux, pour ne citer qu’eux.
En ce qui concerne notre cible, nous possédons dans notre portefeuille de clients tous types de sociétés, de la start-up à la grande entreprise en passant par les professions liberales ou artistiques, et ce, tous secteurs confondus. Nous sommes par exemple actuellement sur le point de réaliser le site Internet d’un centre de recherche gouvernemental au Canada.
DONE est une start-up qui a vu le jour il y a un an exactement. Quelle est la composition de votre équipe et le rôle de chacun ?
Notre équipe est composée de graphistes et de programmeurs talentueux, d’un nouveau responsable marketing et communication issu du monde du journalisme B to B et d’équipes freelance pour les contenus texte. Tout le monde travaille main dans la main, le travail d’équipe étant dans notre profession sans doute plus que dans beaucoup d’autres la clé de la réussite, de la satisfaction clients.
Quel a été jusqu’à présent votre plus gros défi ?
Un de nos plus grands défis a été la conception d’un site Internet pour un client spécialisé dans la vente en ligne de vêtements et d’accessoires. Nous avons dû mettre au point un système multisurfaces de commerce en ligne très complexe qui réponde à la fois aux standards et exigences actuels, et qui arbore un très beau design tout en affichant une rapidité de fonctionnement satisfaisante. Concrètement, il s’est agit d’intégrer six différentes bases de données provenant de différents fournisseurs pour la gérance des stocks en temps réel. Par ailleurs, le graphisme du site doit régulièrement faire l’objet d’une adaptation subtile afin de répondre aux attentes du client.
Vous vous targuez d’avoir une « approche révolutionnaire » dans la conception de sites Internet. Pouvez-vous préciser ? Qu’est-ce qui vous distingue de vos concurrents ?
Nous n’avons pas de concurrents directs en Europe, dans la mesure où nous proposons une offre de services complète et non seulement un site Internet “prêt à l’emploi”, l’idée derrière notre concept étant d’accompagner le client sur une base permanente.
Nous sommes partis d’un triple constat, à la fois que trop de prestataires en webdesign avaient la main lourde en matière de facturation – plusieurs dizaine de milliers d’euros pour la seule réalisation d’un site, que ceux-ci ne proposaient pas de suivi après la mise en ligne du site, et, pour finir, qu’aucun d’eux ne proposait la création de contenu. DONE, quant à lui, propose plusieurs packages “All in One” comprenant la création personnalisée du site Internet, la maintenance gratuite, l’actualisation permanente du contenu, les référencements sur les moteurs de recherche et même l’hébergement et la mise à disposition de comptes emails professionnels, le tout à petits prix, comme évoqué.
Ce qu’il faut savoir, c’est qu’un site Internet qu’on n’actualise pas est comme une voiture dont on ne prend pas soin, avec les consequences que cela suppose. Les sites Internet qui ne sont pas régulièrement mis à jour tombent assez rapidement dans une forme d’obsolescence à la fois technologique, graphique et au niveau du contenu. Or un site Internet constitue la vitrine commerciale de toute entreprise ; celui-ci joue un rôle déterminant en matière de marketing et de communication.
Aussi, sans vouloir paraître condescendants, nous nous considérons quelque part comme le département graphisme de nos clients. Nous pouvons à ce titre aller très loin dans les désidératas des clients, et comme j’aime à le dire à nos clients anglophones, par exemple, “the sky is the limit”.
Comment s’opère la conception d’un site Internet selon votre approche personnelle ?
Nous consacrons tout d’abord un temps important à la definition des besoins et exigences des clients en mettant ces derniers fortement à contribution. En effet, il est primordial qu’un site Internet reflète les goûts mais aussi l’identité corporate d’une entreprise.
Ensuite vient la phase de la conception et de la mise au point du lay-out, lequel doit afficher un équilibre en termes de contenus, suivi du retour client sur ce travail.
S’ensuit la phase de la personalisation et du “fine tuning”, c’est-à-dire tous les petits changements et adaptations nécessaires, une phase que les agences classiques negligent assez souvent.
La quatrième phase consiste en la mise en ligne du site avec le déploiement des réseaux sociaux, du commerce en ligne et des publications, tandis que la cinquième et dernière phase réside dans la mise à jour et la maintenance du site.
Comment, selon vous, le monde du marketing digital est-il amené à évoluer dans les années à venir ?
De plus en plus de personnes se sont mises à vouloir effectuer elles-mêmes les activités de réseautage social auparavant réalisées par les agences web, mais se sont rapidement aperçu qu’il était très difficile de le faire soi-même de façon professionnelle. C’est pour cela que j’estime que notre positionnement est très porteur, puisque nous misons beaucoup sur l’actualisation tant du contenu que du “contenant”.
LES SIX PILIERS DE NOTRE PHILOSOPHIE
PAS DE FRAIS DE CRÉATION
DONE ne facture pas de frais de création, le prix (sous forme de mensualités) est identique pour tous les clients souscrivant au même package.
LES MEILLEURES TECHNIQUES SEO
Il est crucial que les sites Internet soient bien référencés sur les moteurs de recherche, raison pour laquelle DONE a recours aux meilleures techniques SEO.
UN SERVICE COMPLET
DONE conçoit des sites Internet personnalisés avec un service complet. Tant la rédaction des textes que l’intégration des images ou encore la réalisation des mises à jour sont assurées par nos collaborateurs.
ACTUALISATION PERMANENTE
Etant donné qu’un site Internet a vocation à être actualisé sur une base régulière, l’équipe de DONE se fait un plaisir d’intégrer tout nouvel élément souhaité.
UN SUPERBE DESIGN
Le département graphisme de DONE se fait fort de créer des sites uniques affichant une grande qualité graphique.
DES SITES INTERNET ADAPTATIFS
Les sites conçus par DONE s’adaptent automatiquement à tous les supports, c’est-à-dire quel que soit le type d’écran ou l’appareil mobile utilisé.
DONE S.a.r.l. Service Level Agreement
The following Service Level Agreement is signed between Done S.a.r.l. (hereinafter referred to as the Company) and ………………………………….., (hereinafter referred to as the Client).
Standard offers and features
All packages include:
– Web design: Development of a concept for the company website, based on the corporate identity (if existing); One main design proposition which will be fine-tuned according to the Client’s preference.
– Mobile responsive: All our sites automatically adjust to all media types, regardless of the screen type or mobile device used.
– Images: the pictures used in the Client’s website can be taken from a stock images website or provided by the Client. Photo shoots are not included in the price, except for the Professional package or Premium service.
– Content writing: face-to-face or Skype interview with the Client to evaluate the marketing communication needs. Writing of one main content suggestion and fine-tuning.
– Hosting: Luxembourg-based hosting.
– On-page SEO: Measures that can be taken directly within the website in order to improve its position in the search rankings.
Optimizing the website content on a regular basis to correspond to the latest SEO trends, such as, but not limited to: keywords analysis and implementation, page title editing, image optimization, sitemap. Due to the nature of SEO, the techniques used may vary over time. There is no guarantee for achieving first place in the search results.
– Newsletter system: a tool that allows the Client to organize and send out newsletters to subscribers.
– Social Media: Creation of social media pages for the Client. Managing the social media profiles can be provided as an additional package.
– All minor changes: A minor change is for example an additional member of the team of the company, or changing the phone number or an email address.
– 24 hour/7 day Support hotline: The time needed to react to the support issue begins from the moment the support issue has been acknowledged by a member of our team. Support issues are divided into three categories:
1. Business critical (a problem which prevents the website from working correctly): response within 8 hours since the request
2. Business needed (important and urgent issue, related to the Client): 24 hours since the request during working days
3. Nice to have (trivial change): up to one week since the request, also during working days
Starter Package
– 1 language
– Standard set of pages: 5 pages
– 4 content updates per year: Contrary to a minor change, an update consists in changing a bigger part of the content (text or graphics).
– For example, adding a new page to the website or a significant change in the design.
– 1 enterprise email account: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Half-yearly in-depth analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Business Package
– Extended content: 10 pages per language
– Extended updates: 8 updates per year per language
– Bilingual (two languages among EN, FR, DE, NL, IT)
– Multimedia integration: Add videos or other multimedia to the website
– Regionally adapted content & design: If needed for regional requirements
– Portals integration
– Members area
– 10 business email accounts: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Three times a year deep analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Professional Package
– Detailed and extensive content: 20 pages per language
– Extensive updates: 13 per year per language
– Multilingual: three languages (among EN, FR, DE, NL, IT)
– Multimedia integration
– Regionally adapted content & design
– Portals integration
– Member areas
– Live chat
– Ratings: online evaluation tool
– Price configurator
– Interactive Magazine PDF
– Basic e-commerce: online catalogue of products without payment gateway
– 25 Business email accounts: Google for business account
– Top-up system (upon request by the Client): Top-up is a way to publish information on the website by sending a custom edited email to an address which automates publication
– Two-monthly in-depth analysis of navigators’ traffic (visiting trends, bounce rate, …) and consulting oriented feedback.
Work process: Website goes online within two months after signing the contract, provided the Client has delivered all the necessary material and information required.
Work prior to website launch
– Collection of information & Project plan : Interview/Client brainstorming, corporate design analysis,
– Design and content: Webdesign, copywriting
– Customization: Presentation, retroactive analysis and fine-tuning
– Online release: Website released online
Work after website launch
– Pro-active approach towards website trends: design and technology
– Pro-active approach towards content: mistakes, outdated information*
– Pro-active approach towards analytics:
check process: automated once every 24 hours and manual every two weeks
feedback: in-depth analysis of navigators traffic (visiting trends, bounce rate, …) and consulting oriented feedback**
– SEO optimization
– Regular updates**, newsletters
– Support and advice
*Information published automatically via Top-up or automated import is not subject to pro-active mistake analysis.
**The regularity of the updates/traffic analysis depends on the chosen package.
Security and maintenance
– Uptime guarantee provided by the supplier (uptime guarantee of 95%). Force majeure circumstances (natural disasters for instance) are not part of the guarantee.
– Every website includes Google webmaster tools + Google analytics + in-house development system
Contract beginning
Both parties sign a contract without a fixed term. The first invoice is issued upon signing the contract. Since the contract is a license agreement, for the convenience of both parties, automated payment is advised.
Upgrade
It is always possible to upgrade the package. The new package becomes active within one month from the moment when the Client signs the upgraded contract. Moreover, the Client can always add more services to the current package(s).
Contract termination
Both parties can agree to terminate the contract. In the event of a termination requested by the Company, the website will be kept online for up to six months, provided that the Client keeps on paying.
The contract does not have a minimum term, however in case of malevolent actions on behalf of the Client, such as copying the concept, graphics and content created by Done, the Company keeps the right to charge the Client for six months of service, during which time the website will remain online.
Buyout
If the Client wants to own the rights for the website and/or to manage it, effectively terminating the contract, before 48 months of service have passed, then the Client must have paid the total equivalent of 48 months of service before gaining ownership on the rights for the website. Once the Client has ownership on the rights for the website, the Company does not provide the service anymore.
