{"id":3963,"date":"2019-05-25T11:33:22","date_gmt":"2019-05-25T09:33:22","guid":{"rendered":"https:\/\/done.lu\/?p=3963"},"modified":"2021-03-23T15:18:56","modified_gmt":"2021-03-23T14:18:56","slug":"google-ou-la-diversification-au-grand-jour","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/google-ou-la-diversification-au-grand-jour\/","title":{"rendered":"Google ou la diversification au grand jour"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

Google<\/span> ou la diversification au grand jour<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]La soci\u00e9t\u00e9 Google n\u2019a jamais autant fait parler d\u2019elle, et appara\u00eet aux yeux des consommateurs comme toujours plus ing\u00e9nieuse et plus puissante dans sa strat\u00e9gie de diversification. Outre le monopole quasi-absolu qu\u2019elle d\u00e9tient au niveau des moteurs de recherche sur Internet, la soci\u00e9t\u00e9 de Mountain View compte d\u00e9sormais conqu\u00e9rir de nouveaux march\u00e9s juteux, notamment celui des smartphones, pourtant tr\u00e8s concurrentiel.<\/p>\n

Rachat de Youtube, premier site de partage et de diffusion de vid\u00e9os en ligne, en 2006, de la r\u00e9gie de Motorola en 2012, d\u00e9veloppement du syst\u00e8me d\u2019exploitation Android pour smartphones en 2007, de la messagerie Gmail, des Google Glass et Google Watch, sans oublier le lancement de la Google TV en 2011, le leader incontest\u00e9 des moteurs de recherche n\u2019a pas m\u00e9nag\u00e9 ses efforts de diversification ces dix derni\u00e8res ann\u00e9es. Gr\u00e2ce \u00e0 ces nombreuses acquisitions et d\u00e9veloppements, Google a su tisser sa toile au fil des ans, pour se muer en \u00ab global player \u00bb du net : texte (Google Search), sons ou images (YouTube), g\u00e9olocalisation (Google Earth, Google Maps), messagerie \u00e9lectroniques (Gmail), t\u00e9l\u00e9vision (Google TV), Google s\u2019est transform\u00e9 en compagnon de route de tout un chacun, et constitue un point de passage oblig\u00e9 pour les annonceurs.<\/p>\n

Il e\u00fbt \u00e9t\u00e9 na\u00eff de croire que Google allait en rester l\u00e0. C\u2019est plus d\u00e9termin\u00e9 que jamais que le g\u00e9ant am\u00e9ricain du net est revenu en cette fin d\u2019ann\u00e9e 2016 pour contrer frontalement ses homologues et futurs concurrents, Apple en premi\u00e8re ligne. Aussi, apr\u00e8s un long silence de plusieurs mois et de fuites savamment distill\u00e9es, Google a entrepris une campagne de guerilla marketing encore in\u00e9dite \u00e0 ce jour dans l\u2019univers tech \u00e0 l\u2019approche de son event #madebyGoogle du 4 octobre dernier. Et c\u2019est une v\u00e9ritable d\u00e9claration de guerre que Google a livr\u00e9 \u00e0 l\u2019ensemble de l\u2019industrie high tech.<\/p>\n

Ce qu\u2019il faut avant tout retenir des nouveaut\u00e9s annonc\u00e9es par Google, c\u2019est bien \u00e9videmment son nouveau smartphone\u2026 ou faudrait-il pr\u00e9ciser le v\u00e9ritable premier smartphone con\u00e7u par la soci\u00e9t\u00e9, baptis\u00e9 \u00ab Pixel \u00bb. Positionn\u00e9 sur un cr\u00e9neau haut de gamme, ce dernier a pour ambition claire de concurrencer l\u2019iPhone d\u2019Apple. Aussi, l\u2019on retrouve les \u00e9l\u00e9ments marketing chers \u00e0 la marque \u00e0 la pomme, avec deux tailles disponibles (\u00ab Pixel \u00bb et \u00ab Pixel XL \u00bb), deux puissances (respectivement 16 GB et 128 GB pour le Pixel et 32 GB et 128 GB pour le Pixel XL) et trois coloris : noir, argent et bleu (la derni\u00e8re version \u00e9tant pour le moment r\u00e9serv\u00e9e au march\u00e9 am\u00e9ricain dans un premier temps). C\u00f4t\u00e9 prix, l\u00e0 aussi, Google s\u2019aligne sur ceux des iPhone : l\u2019 \u00ab entr\u00e9e \u00bb de gamme vous sera factur\u00e9e aux alentours de 750 euros contre 1.000 euros pour le mod\u00e8le le plus performant. Le Pixel de Google se veut ainsi un t\u00e9l\u00e9phone affichant d\u2019excellentes performances et dot\u00e9 d\u2019un syst\u00e8me tr\u00e8s fluide, \u00e0 quoi il convient d\u2019ajouter des capacit\u00e9s photos remarquables et un service d\u2019assistance au quotidien, si l\u2019on en croit les experts. Au niveau de la distribution, Google a pr\u00e9vu plusieurs solutions. En sus de la commercialisation sur son Google Store, la firme de Moutain View a nou\u00e9 des partenariats exclusifs avec certains op\u00e9rateurs, par exemple Verizon aux Etats-Unis ou Deutsche Telekom en Allemagne. Commercialis\u00e9 depuis la fin octobre aux Etats-Unis, au Canada, en Australie et en Inde, il n\u2019est disponible en Europe qu\u2019au Royaume-Uni et en Allemagne \u00e0 l\u2019heure o\u00f9 nous \u00e9crivons ces lignes.<\/p>\n

Apr\u00e8s Apple, Google s\u2019attaque \u00e0 un autre g\u00e9ant du net, Amazon, avec le lancement de son assistant domestique Google Home, lequel est amen\u00e9 \u00e0 concurrencer directement Amazon Echo lanc\u00e9 l\u2019an dernier. Concr\u00e8tement, ces dispositifs fonctionnent comme un centre de contr\u00f4le Smarthome, command\u00e9 par la voix. Autrement dit, avec une simple commande vocale, tout un chacun pourra demander \u00e0 Google Home de programmer un film sur son t\u00e9l\u00e9viseur, de lire une chanson, d\u2019allumer les lumi\u00e8res ou de r\u00e9pondre \u00e0 des questions (\u00e0 l\u2019instar de ce que propose l\u2019assistant vocal sur Android ou Siri sur iPhone). Ce que certains peuvent encore consid\u00e9rer comme un gadget pr\u00e9figure pourtant la tendance de demain, toujours selon les experts.<\/p>\n

Enfin, un autre produit Google arriv\u00e9 sur le march\u00e9 d\u00e9but novembre devrait quant \u00e0 lui donner des sueurs froides \u00e0 Samsung cette fois-ci, \u00e0 savoir les lunettes de r\u00e9alit\u00e9 virtuelle Google Daydream. Force est de constater que ces derni\u00e8res ont donn\u00e9 un coup de vieux aux Samsung Gear. Au final, l\u2019objectif affich\u00e9 par Google est clair, appara\u00eetre comme une plateforme d\u2019innovation d\u00e9veloppant de nouveaux outils et bouleversant en permanence les usages des consommateurs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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[\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\nGoogle ou la diversification au grand jour | Blog de Done<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/done.lu\/fr\/google-ou-la-diversification-au-grand-jour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ou la diversification au grand jour | Blog de Done\" \/>\n<meta property=\"og:description\" content=\"[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb 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