{"id":3922,"date":"2016-02-29T14:13:19","date_gmt":"2016-02-29T13:13:19","guid":{"rendered":"https:\/\/done.lu\/?p=3922"},"modified":"2021-03-23T15:13:23","modified_gmt":"2021-03-23T14:13:23","slug":"les-solutions-do-it-yourself-la-panacee","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/les-solutions-do-it-yourself-la-panacee\/","title":{"rendered":"Les solutions \u00ab Do it yourself \u00bb, la panac\u00e9e ?"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

Les solutions \u00ab Do it yourself<\/span> \u00bb, la panac\u00e9e ?<\/strong><\/h1>\n

Un site Internet est aujourd\u2019hui au centre des efforts marketing d\u00e9ploy\u00e9s par les entreprises. Un site Internet doit, pour ce faire, \u00eatre \u00e0 la fois informatif, fonctionnel et esth\u00e9tique<\/strong>, sans quoi la cr\u00e9dibilit\u00e9 de l\u2019entreprise est susceptible d\u2019en p\u00e2tir s\u00e9rieusement.<\/p>\n

R\u00e9ussir un tel pari n\u2019est pas chose ais\u00e9e pour les petites soci\u00e9t\u00e9s, qui, faute de moyens, pr\u00e9f\u00e8rent souvent se tourner vers des solutions simples et rapides.<\/p>\n

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L’\u00e9mergence de solutions \u00ab\u00a0do it yourself\u00a0\u00bb.<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

C\u2019est ainsi que l\u2019on a vu \u00e9merger de nouvelles solutions, des solutions \u00ab do it yourself \u00bb, \u00e0 l\u2019instar de Wix, par exemple. A premi\u00e8re vue, ces outils ont de quoi s\u00e9duire<\/strong>, puisqu\u2019ils sont peu on\u00e9reux et qu\u2019il n\u2019est nul besoin de poss\u00e9der des comp\u00e9tences en HTML ou en autres langages de codage informatique et de savoir ma\u00eetriser l\u2019int\u00e9gration technique que ce soit au niveau de l\u2019h\u00e9bergement<\/a> ou au niveau des syst\u00e8mes de management de contenus.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

Des limites rapidement atteintes.<\/strong><\/h2>\n

[\/vc_column_text][vc_row_inner el_class=\u00a0\u00bbmob-hide-767″][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text]Pourtant, lorsqu\u2019on y regarde de plus pr\u00e8s, ces outils montrent tr\u00e8s vite leurs limites. Si la tentation est grande d\u2019opter pour des solutions rapides et bon march\u00e9, cette vision \u00e0 court-terme ne s\u2019av\u00e8re ni rentable ni v\u00e9ritablement utile, au final.<\/span><\/p>\n

En effet, si les mod\u00e8les types (\u00ab templates \u00bb) propos\u00e9s par ces sites peuvent \u00eatre esth\u00e9tiquement acceptables et \u00e0 m\u00eame de combler les attentes des utilisateurs, ils sont utilis\u00e9s par un tr\u00e8s grand nombre d\u2019entreprises, ce qui n\u2019est pas sans poser probl\u00e8me en mati\u00e8re de \u00ab corporate identity \u00bb<\/strong>, et, par cons\u00e9quent, susceptibles de d\u00e9cr\u00e9dibiliser la strat\u00e9gie marketing. C\u2019est d\u2019autant plus probl\u00e9matique pour les structures et les marques qui rencontrent un franc succ\u00e8s. Inutile de dire qu\u2019\u00e0 ce stade, les efforts de diff\u00e9renciation \u00e0 mettre en place rel\u00e8vent du casse-t\u00eate et n\u00e9cessitent un investissement cons\u00e9quent en ressources humaines pour pallier les lacunes de ces outils premier prix.<\/span><\/p>\n

Par ailleurs, qui dit accroissement de la taille d\u2019une entreprise dit g\u00e9n\u00e9ralement augmentation des besoins du site en fonctionnalit\u00e9s, flexibilit\u00e9 et sophistication. Idem en mati\u00e8re de r\u00e9activit\u00e9, de strat\u00e9gie d\u2019instruments mobiles et d\u2019adaptabilit\u00e9 sur ces derniers. Or il est tr\u00e8s difficile d\u2019atteindre une exp\u00e9rience utilisateur interactive<\/strong>, de disposer de fonctionnalit\u00e9s sp\u00e9cialis\u00e9es et d\u2019options personnalis\u00e9es sur une plateforme DIY.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb4020″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbmob-block-767″ css=\u00a0\u00bb.vc_custom_1599225790861{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb4020″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1599225783574{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text]Pourtant, lorsqu\u2019on y regarde de plus pr\u00e8s, ces outils montrent tr\u00e8s vite leurs limites. Si la tentation est grande d\u2019opter pour des solutions rapides et bon march\u00e9, cette vision \u00e0 court-terme ne s\u2019av\u00e8re ni rentable ni v\u00e9ritablement utile, au final.<\/span><\/p>\n

En effet, si les mod\u00e8les types (\u00ab templates \u00bb) propos\u00e9s par ces sites peuvent \u00eatre esth\u00e9tiquement acceptables et \u00e0 m\u00eame de combler les attentes des utilisateurs, ils sont utilis\u00e9s par un tr\u00e8s grand nombre d\u2019entreprises, ce qui n\u2019est pas sans poser probl\u00e8me en mati\u00e8re de \u00ab corporate identity \u00bb<\/strong>, et, par cons\u00e9quent, susceptibles de d\u00e9cr\u00e9dibiliser la strat\u00e9gie marketing. C\u2019est d\u2019autant plus probl\u00e9matique pour les structures et les marques qui rencontrent un franc succ\u00e8s. Inutile de dire qu\u2019\u00e0 ce stade, les efforts de diff\u00e9renciation \u00e0 mettre en place rel\u00e8vent du casse-t\u00eate et n\u00e9cessitent un investissement cons\u00e9quent en ressources humaines pour pallier les lacunes de ces outils premier prix.<\/span><\/p>\n

Par ailleurs, qui dit accroissement de la taille d\u2019une entreprise dit g\u00e9n\u00e9ralement augmentation des besoins du site en fonctionnalit\u00e9s, flexibilit\u00e9 et sophistication. Idem en mati\u00e8re de r\u00e9activit\u00e9, de strat\u00e9gie d\u2019instruments mobiles et d\u2019adaptabilit\u00e9 sur ces derniers. Or il est tr\u00e8s difficile d\u2019atteindre une exp\u00e9rience utilisateur interactive<\/strong>, de disposer de fonctionnalit\u00e9s sp\u00e9cialis\u00e9es et d\u2019options personnalis\u00e9es sur une plateforme DIY.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=\u00a0\u00bb.vc_custom_1599225798003{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

Qu’en est-il de la maintenance et des mises \u00e0 jour ?<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]De surcro\u00eet, les outils tels Google pour webmaster et Google Analytics sont tr\u00e8s difficiles \u00e0 appr\u00e9hender, et n\u00e9cessitent ainsi de toute fa\u00e7on le concours d\u2019un d\u00e9veloppeur ou d\u2019un webmaster. Or ces outils sont devenus indispensables pour toute entreprise soucieuse d\u2019\u00eatre bien r\u00e9f\u00e9renc\u00e9e sur les moteurs de recherche et d\u2019avoir un trafic cons\u00e9quent sur ses pages Internet.<\/span><\/p>\n

Pour finir, la probl\u00e9matique de la maintenance s\u2019av\u00e8re particuli\u00e8rement d\u00e9licate. La plupart des outils Internet DIY ne proposent pas de fonctionnalit\u00e9s FAQs, plateformes de discussion, blogs, etc. \u2026 ni de support technique en cas de probl\u00e8me, ce qui, \u00e0 nouveau, exige la mobilisation de ressources humaines en interne pour y rem\u00e9dier.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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