{"id":3650,"date":"2019-09-20T12:28:36","date_gmt":"2019-09-20T10:28:36","guid":{"rendered":"https:\/\/done.lu\/?p=3650"},"modified":"2021-03-23T15:37:03","modified_gmt":"2021-03-23T14:37:03","slug":"la-newsletter-un-element-essentiel-de-votre-strategie-digitale","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/la-newsletter-un-element-essentiel-de-votre-strategie-digitale\/","title":{"rendered":"La newsletter ; un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie digitale."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5&Prime; el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #79ca30;\">La newsletter<\/span> ; un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie digitale.<\/strong><\/h1>\n<p style=\"text-align: left;\">Quelles sont les techniques pour r\u00e9diger et adresser des Newsletters efficaces ? Quels b\u00e9n\u00e9fices pouvez-vous en retirer ?<\/p>\n<p style=\"text-align: left;\"><strong>Voici nos conseils.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 class=\"western\" style=\"text-align: left;\"><strong>Les 4 bonnes raisons de cr\u00e9er une newsletter.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]Une charge de travail suppl\u00e9mentaire la newsletter ? Oui, certainement. Mais bien r\u00e9alis\u00e9e,\u00a0<strong>elle peut engendrer une hausse significative de vos performances commerciales<\/strong> et dynamiser l\u2019ensemble de votre communication digitale.[\/vc_column_text][vc_row_inner css=\u00a0\u00bb.vc_custom_1599222322923{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner][vc_column_text]<\/p>\n<h4><span style=\"color: #79ca30;\"><strong>Un rapport co\u00fbt\/b\u00e9n\u00e9fices faible\u00a0:<\/strong><\/span><\/h4>\n<p>L\u2019envoi d\u2019une newsletter revient bien moins cher que d\u2019autres moyens de communication ou de publicit\u00e9 (Google Ads, Facebook Ads, encart publicitaire dans les magazines\u2026)<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #79ca30;\"><strong>Une audience \u00e9lev\u00e9e<\/strong>\u00a0:<\/span><\/h4>\n<p>La newsletter permet de toucher directement un grand nombre de personnes.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #79ca30;\"><strong>Une bonne mesure des performances<\/strong>\u00a0:<\/span><\/h4>\n<p>L\u2019analyse des r\u00e9sultats d\u2019une campagne permet de pouvoir en appr\u00e9cier l\u2019efficacit\u00e9 et d\u2019en d\u2019adapter le contenu en fonction d\u2019indices comme le taux d\u2019ouverture ou le taux de d\u00e9sabonnement, par exemple.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #79ca30;\"><strong>Un contact privil\u00e9gi\u00e9 avec les clients :<\/strong><\/span><\/h4>\n<p>Les newsletters peuvent \u00eatre personnalis\u00e9es pour cr\u00e9er plus de lien avec l\u2019abonn\u00e9. L\u2019indication de son nom dans la pr\u00e9sentation ou l\u2019envoi d\u2019offres et de contenus cibl\u00e9s attireront son attention.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 class=\"western\" style=\"text-align: left;\"><strong>Liste d\u2019abonn\u00e9s : privil\u00e9giez la qualit\u00e9 \u00e0 la quantit\u00e9.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_row_inner el_class=\u00a0\u00bbmob-hide-767&Prime;][vc_column_inner width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<strong>La qualit\u00e9 d\u2019une liste d\u2019abonn\u00e9s n\u2019a rien \u00e0 voir avec le nombre d\u2019abonn\u00e9s<\/strong>. S\u2019il est important d\u2019obtenir r\u00e9guli\u00e8rement de nouvelles inscriptions \u00e0 sa newsletter, il est statistiquement plus int\u00e9ressant d\u2019obtenir des inscrits r\u00e9ellement int\u00e9ress\u00e9s par vos services.<\/p>\n<p><strong>En utilisant les techniques de Lead Nurturing et de\u00a0<a href=\"\/fr\/quest-ce-que-le-marketing-automation\/\">marketing automation<\/a>, vous entretenez une relation privil\u00e9gi\u00e9e avec vos abonn\u00e9s<\/strong>. La pertinence de votre contenu aura un impact positif sur vos abonn\u00e9s. Ceux-ci prendront l\u2019habitude d\u2019ouvrir r\u00e9guli\u00e8rement votre newsletter. Vous pourrez analyser leur comportement et petit \u00e0 petit les faire passer de prospects qualifi\u00e9s \u00e0 clients.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb3653&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbmob-block-767&Prime; css=\u00a0\u00bb.vc_custom_1599221968204{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb3653&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1598512965876{margin-bottom: -10px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<strong>La qualit\u00e9 d\u2019une liste d\u2019abonn\u00e9s n\u2019a rien \u00e0 voir avec le nombre d\u2019abonn\u00e9s<\/strong>. S\u2019il est important d\u2019obtenir r\u00e9guli\u00e8rement de nouvelles inscriptions \u00e0 sa newsletter, il est statistiquement plus int\u00e9ressant d\u2019obtenir des inscrits r\u00e9ellement int\u00e9ress\u00e9s par vos services.<\/p>\n<p><strong>En utilisant les techniques de Lead Nurturing et de\u00a0<a href=\"\/fr\/quest-ce-que-le-marketing-automation\/\">marketing automation<\/a>, vous entretenez une relation privil\u00e9gi\u00e9e avec vos abonn\u00e9s<\/strong>. La pertinence de votre contenu aura un impact positif sur vos abonn\u00e9s. Ceux-ci prendront l\u2019habitude d\u2019ouvrir r\u00e9guli\u00e8rement votre newsletter. Vous pourrez analyser leur comportement et petit \u00e0 petit les faire passer de prospects qualifi\u00e9s \u00e0 clients.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 class=\"western\" style=\"text-align: left;\"><strong>3 Conseils pour cr\u00e9er des newsletters efficaces.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #79ca30;\">Optez pour la simplicit\u00e9 :<\/span><\/h3>\n<p>Si votre cible n\u2019est pas familiaris\u00e9e avec votre secteur d\u2019activit\u00e9 mieux vaut \u00e9viter le jargon professionnel. Soyez clair dans vos propos, et assurez-vous que le contenu de votre newsletter soit en phase avec les besoins des personnes qui la recevront.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #79ca30;\">Soyez Responsive:<\/span><\/h3>\n<p>Les emails sont de plus en plus consult\u00e9s sur smartphone. L\u2019affichage de votre newsletter doit \u00eatre pens\u00e9 pour \u00eatre\u00a0compatible avec le responsive design. Pour cela, \u00e9vitez les textes trop longs et misez plut\u00f4t sur des accroches qui invitent \u00e0 cliquer pour en d\u00e9couvrir davantage. Cr\u00e9ez des call to action larges afin qu\u2019ils soient facilement cliquables avec le doigt.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #79ca30;\">Ciblez votre contenu et votre diffusion :<\/span><\/h3>\n<p>Inutile de cr\u00e9er une newsletter trop longue. Au contraire, on voit de plus en plus de newsletters tr\u00e8s visuelles qui ne traitent que d\u2019un seul sujet. L\u2019important, c\u2019est que le th\u00e8me de votre newsletter int\u00e9resse le destinataire et le pousse \u00e0 interagir avec votre soci\u00e9t\u00e9.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>Conclusion.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_row_inner el_class=\u00a0\u00bbmob-hide-767&Prime;][vc_column_inner width=\u00a0\u00bb3\/4&Prime;][vc_column_text]Utile pour faire transpara\u00eetre votre identit\u00e9 et pour rester en contact avec vos abonn\u00e9s,\u00a0<strong>la newsletter est l\u2019un des canaux de communication \u00e0 ne pas n\u00e9gliger<\/strong>.<\/p>\n<p><strong>En tant qu\u2019experts en <a href=\"\/fr\/competences\/digital-marketing\/\">marketing digital<\/a> et agence web <a href=\"\/fr\/solutions\/inbound-marketing\/\">partenaire d\u2019Hubspot<\/a>,<\/strong>\u00a0nous vous conseillons de personnaliser le contenu de votre newsletter. L\u2019astuce, est de cr\u00e9er plusieurs listes d\u2019envoi avec des newsletters diff\u00e9renci\u00e9es et au contenu \u00e9labor\u00e9 en fonction des diff\u00e9rents profils de prospects ou de clients vis\u00e9s.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb3567&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbmob-block-767&Prime;][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb3567&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1598512975987{margin-bottom: -10px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3&Prime;][vc_column_text]Utile pour faire transpara\u00eetre votre identit\u00e9 et pour rester en contact avec vos abonn\u00e9s,\u00a0<strong>la newsletter est l\u2019un des canaux de communication \u00e0 ne pas n\u00e9gliger<\/strong>.<\/p>\n<p><strong>En tant qu\u2019experts en <a href=\"\/fr\/competences\/digital-marketing\/\">marketing digital<\/a> et agence web <a href=\"\/fr\/solutions\/inbound-marketing\/\">partenaire d\u2019Hubspot<\/a>,<\/strong>\u00a0nous vous conseillons de personnaliser le contenu de votre newsletter. L\u2019astuce, est de cr\u00e9er plusieurs listes d\u2019envoi avec des newsletters diff\u00e9renci\u00e9es et au contenu \u00e9labor\u00e9 en fonction des diff\u00e9rents profils de prospects ou de clients vis\u00e9s.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDJTIxLS1IdWJTcG90JTIwQ2FsbC10by1BY3Rpb24lMjBDb2RlJTIwLS0lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJocy1jdGEtd3JhcHBlciUyMiUyMGlkJTNEJTIyaHMtY3RhLXdyYXBwZXItZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyaHMtY3RhLW5vZGUlMjBocy1jdGEtZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTIyJTIwaWQlM0QlMjJocy1jdGEtZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTIyJTNFJTNDJTIxLS0lNUJpZiUyMGx0ZSUyMElFJTIwOCU1RCUzRSUzQ2RpdiUyMGlkJTNEJTIyaHMtY3RhLWllLWVsZW1lbnQlMjIlM0UlM0MlMkZkaXYlM0UlM0MlMjElNUJlbmRpZiU1RC0tJTNFJTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmN0YS1yZWRpcmVjdC5odWJzcG90LmNvbSUyRmN0YSUyRnJlZGlyZWN0JTJGNTAxNzg2MCUyRmY1NDg4NjhkLTQ4NzAtNGEwNi1hZmZiLTc2MmVmNDM2OTg1OSUyMiUyMCUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUyMCUzRSUzQ2ltZyUyMGNsYXNzJTNEJTIyaHMtY3RhLWltZyUyMiUyMGlkJTNEJTIyaHMtY3RhLWltZy1mNTQ4ODY4ZC00ODcwLTRhMDYtYWZmYi03NjJlZjQzNjk4NTklMjIlMjBzdHlsZSUzRCUyMmJvcmRlci13aWR0aCUzQTBweCUzQiUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGbm8tY2FjaGUuaHVic3BvdC5jb20lMkZjdGElMkZkZWZhdWx0JTJGNTAxNzg2MCUyRmY1NDg4NjhkLTQ4NzAtNGEwNi1hZmZiLTc2MmVmNDM2OTg1OS5wbmclMjIlMjAlMjBhbHQlM0QlMjJDb250YWN0ZXotbm91cyUyMiUyRiUzRSUzQyUyRmElM0UlM0MlMkZzcGFuJTNFJTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy5oc2N0YS5uZXQlMkZjdGElMkZjdXJyZW50LmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTIwaGJzcHQuY3RhLmxvYWQlMjg1MDE3ODYwJTJDJTIwJTI3ZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTI3JTJDJTIwJTdCJTdEJTI5JTNCJTIwJTNDJTJGc2NyaXB0JTNFJTNDJTJGc3BhbiUzRSUzQyUyMS0tJTIwZW5kJTIwSHViU3BvdCUyMENhbGwtdG8tQWN0aW9uJTIwQ29kZSUyMC0tJTNF[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5&Prime; el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb] La newsletter ; un \u00e9l\u00e9ment essentiel de votre<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":6088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La newsletter ; un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie digitale.<\/title>\n<meta name=\"description\" content=\"Quelles sont les techniques pour r\u00e9diger et adresser une Newsletter efficace ? 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