{"id":3357,"date":"2020-07-27T11:25:33","date_gmt":"2020-07-27T09:25:33","guid":{"rendered":"https:\/\/done.lu\/?p=3357"},"modified":"2021-03-25T10:53:22","modified_gmt":"2021-03-25T09:53:22","slug":"20-statistiques-qui-prouvent-limportance-du-seo-local","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/20-statistiques-qui-prouvent-limportance-du-seo-local\/","title":{"rendered":"20 statistiques qui prouvent l’importance du SEO Local."},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text]<\/p>\n

20 statistiques<\/span> qui prouvent l’importance du SEO Local.<\/strong><\/h1>\n

Le r\u00e9f\u00e9rencement local ou SEO local<\/a><\/strong> a pris une ampleur consid\u00e9rable depuis sa cr\u00e9ation en 2006, il est d\u00e9sormais le plus puissant levier pour am\u00e9liorer la visibilit\u00e9 des entreprises de proximit\u00e9 dans leur zone de chalandise.<\/p>\n

Voici une compilation de 20 statistiques<\/strong> qui devraient achever de vous convaincre de la n\u00e9cessit\u00e9 d\u2019une strat\u00e9gie approfondie de SEO local pour votre entreprise.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb4384″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1599470262975{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Le poids du SEO local dans la recherche :<\/strong><\/h2>\n
    \n
  • 46 % de toutes les recherches effectu\u00e9es sur Google portent sur des informations locales. (Source : GoGulf)<\/li>\n
  • 97 % des gens en apprennent plus sur une entreprise locale en ligne que partout ailleurs. (Source : Tribunal de l’OSE)<\/li>\n
  • 92 % des internautes choisiront des entreprises sur la premi\u00e8re page des r\u00e9sultats de recherche locale. (Source : SEO Expert)<\/li>\n
  • 46% des recherches sur Google concernent des entreprises locales. (Source SEO Expert Brad) 4 in 5 consumers use search engines to find local information. (Source: Think with Google).<\/li>\n<\/ul>\n

     <\/p>\n

    Impact du SEO local sur les consommateurs : <\/strong><\/h2>\n
      \n
    • 88 % des consommateurs qui effectuent une recherche locale sur leur smartphone se rendent dans un magasin ou l’appellent dans la journ\u00e9e. (Source : Nectafy)<\/li>\n
    • 72 % des consommateurs ayant effectu\u00e9 une recherche locale ont visit\u00e9 un magasin dans un rayon de 8 km. (Source : HubSpot Marketing Statistics)<\/li>\n
    • Les recherches locales donnent lieu \u00e0 des achats dans 28 % des cas. (Source : Joel House Search Media)<\/li>\n
    • 76% des internautes ayant effectu\u00e9 une recherche locale visitent les locaux de l’entreprise trouv\u00e9e dans la journ\u00e9e.<\/li>\n<\/ul>\n

       <\/p>\n

      Le SEO local et les appareils mobiles :<\/strong><\/h2>\n
        \n
      • D’ici 2021, les appareils mobiles influenceront plus de 1 400 milliards de dollars de ventes locales. (Source : Forrester)<\/li>\n
      • 18 % des recherches locales sur les smartphones ont abouti \u00e0 un achat dans la journ\u00e9e, alors que seulement 7 % des recherches non locales ont abouti \u00e0 une vente. (Source : Think with Google)<\/li>\n
      • 78 % des recherches mobiles bas\u00e9es sur la localisation aboutissent \u00e0 un achat hors ligne. (Source : Tribunal de l’OSE).<\/li>\n<\/ul>\n

         <\/p>\n

        L’importance des avis et des commentaires en ligne :<\/strong><\/h2>\n
          \n
        • 88 % des consommateurs font autant confiance aux avis en ligne qu’aux recommandations personnelles.<\/li>\n
        • 83 % font plus confiance aux avis en ligne qu’\u00e0 la publicit\u00e9 traditionnelle.<\/li>\n
        • 73 % font confiance aux avis positifs post\u00e9s par d’autres consommateurs, 6 % ne leur accordent aucun int\u00e9r\u00eat.<\/li>\n
        • 72 % des consommateurs ne prennent aucune d\u00e9cision sans avoir lu des commentaires d’autres clients.<\/li>\n<\/ul>\n

           <\/p>\n

          Le r\u00f4le Central de Google my Business dans le SEO Local :<\/strong><\/h2>\n
            \n
          • 75% des recherches pour les entreprises locales sont effectu\u00e9es sur Google Search, avec les 25% restants sur Google Maps. (Source : BrightLocal)<\/li>\n
          • 34% des entreprises locales sont vues dans plus de 1.000 recherches d\u00e9couverte par mois gr\u00e2ce \u00e0 leur Page Google My Business. (Source : BrightLocal)<\/li>\n
          • En moyenne, 56% des actions sur les fiches Google my Business\u00a0 sont des visites de sites Web. (Source : BrightLocal)<\/li>\n
          • 16% des entreprises re\u00e7oivent plus de 100 appels par mois via Google My Business. (Source : BrightLocal).<\/li>\n<\/ul>\n

            [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

            [vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text] 20 statistiques qui prouvent l’importance du SEO Local. Le [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":4387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"yoast_head":"\n20 statistiques qui prouvent l'importance du SEO Local | Blog of Done<\/title>\n<meta name=\"description\" content=\"Voici une compilation de 20 statistiques qui devraient achever de vous convaincre de la n\u00e9cessit\u00e9 d\u2019une strat\u00e9gie approfondie de SEO local pour votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/done.lu\/fr\/20-statistiques-qui-prouvent-limportance-du-seo-local\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 statistiques qui prouvent l'importance du SEO Local.\" \/>\n<meta property=\"og:description\" content=\"Le SEO Local est d\u00e9sormais le plus puissant levier pour am\u00e9liorer la visibilit\u00e9 des entreprises de proximit\u00e9 dans leur zone de chalandise. 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