{"id":3207,"date":"2019-11-06T17:48:51","date_gmt":"2019-11-06T16:48:51","guid":{"rendered":"https:\/\/done.lu\/?p=3207"},"modified":"2021-03-25T10:20:37","modified_gmt":"2021-03-25T09:20:37","slug":"5-choses-a-savoir-a-propos-du-black-friday-2019","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/5-choses-a-savoir-a-propos-du-black-friday-2019\/","title":{"rendered":"5 choses \u00e0 savoir \u00e0 propos du Black Friday 2019."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5&Prime; el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: left;\"><strong>5 choses \u00e0 savoir \u00e0 propos du <span style=\"color: #79ca30;\">Black Friday<\/span> 2019.<\/strong><\/h1>\n<p style=\"text-align: left;\">Le Black Friday et le Cyber Monday sont devenus des moments forts dans l\u2019activit\u00e9 de nombreux commer\u00e7ants et cyber commer\u00e7ants. Ces deux journ\u00e9es aux origines bien diff\u00e9rentes ont un point commun : elles sont la promesse que font de nombreuses enseignes \u00e0 leurs clients de faire de tr\u00e8s (tr\u00e8s) bonnes affaires.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner el_class=\u00a0\u00bbmob-hide-767&Prime;][vc_column_inner][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>Black Friday &amp; Cyber Monday ; c\u2019est quoi ? c\u2019est quand ?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\">A l\u2019instar d\u2019autres \u00ab\u00a0f\u00eates\u00a0\u00bb \u00e0 forte connotation commerciale import\u00e9es des Etats unis, comme Halloween ou la Saint-Valentin,\u00a0<strong>le Black Friday et le Cyber Monday font maintenant partie \u00e0 part enti\u00e8re de l\u2019agenda commercial de nombreux professionnels.<\/strong><\/p>\n<p style=\"text-align: left;\">Ce qui fait la force de ces journ\u00e9es (mise \u00e0 part leur relative nouveaut\u00e9) c\u2019est leurs sp\u00e9cificit\u00e9s tr\u00e8s fortes :<\/p>\n<ul style=\"text-align: left;\">\n<li>Les remises consenties peuvent atteindre en th\u00e9orie des niveaux que l\u2019on retrouve rarement le reste de l\u2019ann\u00e9e (40, 50 voir 70 %).<\/li>\n<li>Leur place dans le calendrier donne le coup d\u2019envoi des achats de fin d\u2019ann\u00e9e.<\/li>\n<li>Le Black Friday (29 novembre 2019) permet aux commer\u00e7ants et aux e-commer\u00e7ants de r\u00e9aliser un des plus gros chiffre d\u2019affaire de l\u2019ann\u00e9e en une seule journ\u00e9e.<\/li>\n<li>Le Cyber Monday (2 d\u00e9cembre 2019) s\u2019adresse exclusivement aux cyber commer\u00e7ants.<\/li>\n<li>A l\u2019inverse des soldes qui sont principalement destin\u00e9es aux commerces d\u2019arcade traditionnel, ces deux journ\u00e9es permettent \u00e0 d\u2019autres acteurs du commerce comme les marques\u00a0 automobiles, les agences de voyage, les banques, les instituts de beaut\u00e9\u2026 de proposer d\u2019importantes remise \u00e0 leur client\u00e8le.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Pour optimiser le chiffre d\u2019affaire de ces journ\u00e9es et pour assurer un meilleur retour sur investissement des d\u00e9penses publicitaires qui y sont consacr\u00e9es,\u00a0<strong>il est de plus en plus fr\u00e9quent de voir appara\u00eetre les Black Friday Week ou Black cyber Week<\/strong>\u00a0qui, vous l\u2019aurez compris, permettent de rallonger la dur\u00e9e de cette p\u00e9riode de promotion.<\/p>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb3208&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>Le Black Friday au Luxembourg.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>Apr\u00e8s un d\u00e9marrage timide en 2014 et en 2015, le Black Friday semble \u00eatre maintenant entr\u00e9 dans les habitudes des consommateurs et des commer\u00e7ants \u00e0 Luxembourg.<\/strong><\/p>\n<p style=\"text-align: left;\">En 2017 le site d\u2019information\u00a0<a href=\"https:\/\/www.adada.lu\/2017\/11\/pige-publicitaire-148-000-euros-de-publicite-dans-lessentiel-du-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\">adada.lu<\/a>\u00a0avait fait une estimation du chiffre d\u2019affaire publicitaire de l\u2019\u00e9dition Black Friday 2017 du journal l\u2019essentiel. Ce calcul \u00e0 \u00e9t\u00e9 r\u00e9alis\u00e9 sur la base du prix catalogue des annonces pratiqu\u00e9 par ce journal et ne tenait donc pas compte des remises que peuvent se voir accorder les annonceurs. Le chiffre d\u2019affaire publicitaire ainsi extrapol\u00e9 atteignait 148.000 euros !<\/p>\n<p style=\"text-align: left;\">L\u2019omnipr\u00e9sence des messages publicitaires annon\u00e7ant le Black Friday sur tous les m\u00e9dias pendant les semaines qui le pr\u00e9c\u00e8de est r\u00e9v\u00e9lateur de la place que rev\u00eat cet \u00e9v\u00e9nement aux yeux des commer\u00e7ants et de la concurrence qu\u2019ils se livrent entre eux pour attirer la client\u00e8le.\u00a0<strong>Malheureusement ni la Statec ni la CLC ne produisent pour le moment de statistiques pr\u00e9cises sur l\u2019impact de ces deux journ\u00e9es,<\/strong>\u00a0nous ne pouvons donc pas confirmer l\u2019impression g\u00e9n\u00e9rale que le Black Friday est un succ\u00e8s \u00e0 Luxembourg par des chiffres pr\u00e9cis.<\/p>\n<p>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>L\u2019Amazon Prime day plus fort que le black friday et le cyber monday.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Pourquoi partager la vedette avec les autres quand ont est le leader mondial incontest\u00e9 de la vente en ligne ?\u00a0 C\u2019est s\u00fbrement la r\u00e9flexion qu\u2019on d\u00fb se faire des responsable du marketing chez Amazon il y a quelques ann\u00e9es en cr\u00e9ant l\u2019Amazon Prime Day.<\/p>\n<p style=\"text-align: left;\"><strong>Amazon Prime Day est une op\u00e9ration commerciale d\u2019ampleur mondiale<\/strong>\u00a0organis\u00e9e par le g\u00e9ant du e-commerce et destin\u00e9 aux membres de son programme de fid\u00e9lit\u00e9 Amazon Prime.<\/p>\n<p style=\"text-align: left;\">Et en 2019 comme en 2018,\u00a0<strong>Prime Day a \u00e9t\u00e9 le plus grand \u00e9v\u00e9nement commercial de l\u2019histoire d\u2019Amazon \u00e0 travers le monde<\/strong>. Les ventes r\u00e9alis\u00e9es dans le monde pendant les deux jours des Prime Day, les 15 et 16 juillet, ont d\u00e9pass\u00e9 les ventes cumul\u00e9es du Black Friday et de Cyber Monday avec plus de 175 millions de produits vendus dans le monde.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>Mais Alibaba fait encore plus fort !<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\">A l\u2019occasion du\u00a0 \u00ab <a href=\"\/fr\/la-fete-des-celibataires-la-journee-de-tous-les-records\/\">jour des c\u00e9libataires<\/a> \u00bb , le 11\/11 (le 1 incarnant dans cette symbolique le c\u00e9libataire), le site Alibaba applique des remises et promotions agressives sur l\u2019ensemble des produits en vente sur son site. <strong>En 2018 tous les records de vente du site ont ainsi explos\u00e9s avec un chiffre d\u2019affaire de 27 milliards d\u2019euros et plus d\u2019un milliard de colis en 24h00.<\/strong><\/p>\n<p style=\"text-align: left;\">Pour l\u2019anecdote, en 2018 le cap du milliard de dollars de chiffre d\u2019affaires a \u00e9t\u00e9 atteint au bout de seulement une minute et 25 secondes !<\/p>\n<p style=\"text-align: left;\">By the way, in 2018 the billion dollar turnover mark was reached after only one minute and 25 seconds!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbmob-hide-767&Prime;][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>Ces op\u00e9rations commerciales ne font cependant pas l\u2019unanimit\u00e9.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>La fr\u00e9n\u00e9sie consum\u00e9riste et publicitaire qui entoure ces deux journ\u00e9es commence \u00e0 avoir des d\u00e9tracteurs<\/strong>\u00a0de plus en plus d\u00e9termin\u00e9s. Car si ces journ\u00e9es semblent \u00eatre la promesse de faire des \u00e9conomies, qu\u2019en est t\u2019il de la surconsommation et des achats compulsifs qu\u2019elles peuvent provoquer chez certains ?<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Les Green Day, White Day ou Fair Friday<\/strong>\u00a0sont des initiatives, pour le moment de faible ampleur, apparues pour inciter et sensibiliser \u00e0 la consommation responsable et \u00e9veiller aux cons\u00e9quences environnementales de la surconsommation de masse. Pour plus d\u2019information au sujet de cette forme de r\u00e9sistance qui s\u2019organise nous vous invitons \u00e0 consulter cet\u00a0<a href=\"https:\/\/www.wort.lu\/fr\/culture\/le-black-friday-journee-noire-pour-la-planete-5bf7cfb4182b657ad3b9a312\" target=\"_blank\" rel=\"noopener noreferrer\">article du wort<\/a>\u00a0de novembre 2018.<\/li>\n<li style=\"text-align: left;\"><strong>Les services des douanes fran\u00e7aises, allemandes ou belges mettent r\u00e9guli\u00e8rement en garde<\/strong>\u00a0contre certaines offres trop attractives provenant de sites de vente en ligne qui n\u2019annoncent pas toujours dans leurs prix les taxes douani\u00e8res.<\/li>\n<li style=\"text-align: left;\"><strong>Certaines enseignes vont m\u00eame jusqu\u2019\u00e0 boycotter ces deux journ\u00e9es<\/strong>. Le cas le plus extr\u00eame \u00e0 \u00e9t\u00e9 relev\u00e9 en 2018 avec le site\u00a0camif.fr\u00a0qui a volontairement coup\u00e9 son acc\u00e8s pendant toute la journ\u00e9e du Black Friday.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb3223&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbmob-block-767&Prime;][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><strong>Ces op\u00e9rations commerciales ne font cependant pas l\u2019unanimit\u00e9.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb3223&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1599219830471{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>La fr\u00e9n\u00e9sie consum\u00e9riste et publicitaire qui entoure ces deux journ\u00e9es commence \u00e0 avoir des d\u00e9tracteurs<\/strong>\u00a0de plus en plus d\u00e9termin\u00e9s. Car si ces journ\u00e9es semblent \u00eatre la promesse de faire des \u00e9conomies, qu\u2019en est t\u2019il de la surconsommation et des achats compulsifs qu\u2019elles peuvent provoquer chez certains ?<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Les Green Day, White Day ou Fair Friday<\/strong>\u00a0sont des initiatives, pour le moment de faible ampleur, apparues pour inciter et sensibiliser \u00e0 la consommation responsable et \u00e9veiller aux cons\u00e9quences environnementales de la surconsommation de masse. Pour plus d\u2019information au sujet de cette forme de r\u00e9sistance qui s\u2019organise nous vous invitons \u00e0 consulter cet\u00a0<a href=\"https:\/\/www.wort.lu\/fr\/culture\/le-black-friday-journee-noire-pour-la-planete-5bf7cfb4182b657ad3b9a312\" target=\"_blank\" rel=\"noopener noreferrer\">article du wort<\/a>\u00a0de novembre 2018.<\/li>\n<li style=\"text-align: left;\"><strong>Les services des douanes fran\u00e7aises, allemandes ou belges mettent r\u00e9guli\u00e8rement en garde<\/strong>\u00a0contre certaines offres trop attractives provenant de sites de vente en ligne qui n\u2019annoncent pas toujours dans leurs prix les taxes douani\u00e8res.<\/li>\n<li style=\"text-align: left;\"><strong>Certaines enseignes vont m\u00eame jusqu\u2019\u00e0 boycotter ces deux journ\u00e9es<\/strong>. Le cas le plus extr\u00eame \u00e0 \u00e9t\u00e9 relev\u00e9 en 2018 avec le site\u00a0camif.fr\u00a0qui a volontairement coup\u00e9 son acc\u00e8s pendant toute la journ\u00e9e du Black Friday.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5&Prime; el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb] 5 choses \u00e0 savoir \u00e0 propos du Black<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":4991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 choses \u00e0 savoir \u00e0 propos du Black Friday 2019. | Blog of Done<\/title>\n<meta name=\"description\" content=\"A l\u2019instar d\u2019autres \u00ab f\u00eates \u00bb \u00e0 forte connotation commerciale import\u00e9es des Etats unis, comme Halloween ou la Saint-Valentin, le Black Friday et le Cyber Monday font maintenant partie \u00e0 part enti\u00e8re de l\u2019agenda commercial de nombreux professionnels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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