{"id":3197,"date":"2019-11-13T17:31:51","date_gmt":"2019-11-13T16:31:51","guid":{"rendered":"https:\/\/done.lu\/?p=3197"},"modified":"2021-03-25T10:23:06","modified_gmt":"2021-03-25T09:23:06","slug":"la-fete-des-celibataires-la-journee-de-tous-les-records","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/la-fete-des-celibataires-la-journee-de-tous-les-records\/","title":{"rendered":"La f\u00eate des c\u00e9libataires : la journ\u00e9e de tous les records."},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

La f\u00eate des c\u00e9libataires<\/span> : la journ\u00e9e de tous les records.<\/strong><\/h1>\n

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Depuis dix ans d\u00e9j\u00e0 c\u2019est le m\u00eame rituel , \u00e0 minuit tapante, dans la nuit du 10 au 11 novembre des dizaines de millions de Chinois bondissent sur leur ordinateur ou leur smartphone pour profiter des all\u00e9chants rabais propos\u00e9s par Alibaba et les autres groupes chinois de commerce \u00e9lectronique \u00e0 l\u2019occasion de \u00ab Gu\u0101ngg\u00f9n Ji\u00e9 \u00bb, le nom mandarin de la \u00ab F\u00eate des c\u00e9libataires \u00bb.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3″][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

Les chiffres hallucinants communiqu\u00e9s par Alibaba \u00e0 l\u2019occasion de l\u2019\u00e9dition 2019 de la f\u00eate des c\u00e9libataires donnent une id\u00e9e de la d\u00e9mesure de cet \u00e9v\u00e9nement :<\/strong><\/h3>\n

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Le ralentissement de la consommation des classes moyennes chinoises et le conflit douanier en cours avec les \u00e9tats-unis laissait planer des doutes sur la capacit\u00e9 de l\u2019\u00e9dition 2019 \u00e0 battre les records \u00e9tablis en 2018. Il n\u2019en a rien \u00e9t\u00e9, dans tous les secteurs : chiffre d\u2019affaires, nombre de colis exp\u00e9di\u00e9s, nombre de clients participants, la f\u00eate des c\u00e9libataires \u00e0 cette ann\u00e9e encore atteint des scores qui donnent le tournis. Jugez plut\u00f4t :<\/p>\n

\u2013 Le premier milliard de dollars de vente a \u00e9t\u00e9 atteint en une minute et 8 secondes (soit 17 secondes de moins que l\u2019an pass\u00e9) ce qui correspond \u00e0 pr\u00e8s de\u00a015 millions de $ de vente par seconde\u00a0<\/strong>!<\/p>\n

\u2013\u00a0Les 13 premiers milliards de dollars de chiffre d\u2019affaire ont \u00e9t\u00e9 atteint en \u00e0 peine plus d\u2019une heure<\/strong>, (1\u00a0heure,\u00a03\u00a0minutes et\u00a059\u00a0secondes tr\u00e8s exactement) soit\u00a043\u00a0minutes de moins que l\u2019an dernier.<\/p>\n

\u2013 Le volume d\u2019affaires total r\u00e9alis\u00e9 par Alibaba en 2018 en l\u2019espace de 24 heures l\u2019a \u00e9t\u00e9 cette ann\u00e9e en seulement 16 heures et 31 minutes.<\/p>\n

[\/vc_column_text][vc_column_text]Alibaba \u00e0 r\u00e9alis\u00e9 en une journ\u00e9e un chiffre d\u2019affaire de plus de 268 milliards de yuan soit\u00a038,4 milliards de $<\/strong>\u00a0contre 30,7 en 2018, ce chiffre d\u00e9passe le chiffre d\u2019affaire annuel de groupes comme Nike ou Air France KLM.<\/p>\n

\u2013 Des pointes \u00e0 plus de 500 000 commandes\u2026 par seconde ont \u00e9t\u00e9 enregistr\u00e9es.<\/p>\n

\u2013\u00a0 Selon les estimations d\u2019Alibaba,\u00a0500 millions d\u2019utilisateurs au total devraient se connecter lors de cette braderie<\/strong>\u00a0qui est devenue la plus grosse op\u00e9ration mondiale de soldes devant le \u00ab Black Friday \u00bb am\u00e9ricain.<\/p>\n

\u2013\u00a0La part des achats r\u00e9alis\u00e9s depuis un mobile atteint 90 %<\/strong>. Un chiffre qui montre \u00e0 quel point cet usage est nettement plus r\u00e9pandu en Chine qu\u2019en Europe ou aux Etats-Unis.<\/p>\n

\u2013 Les ventes r\u00e9alis\u00e9s par Alibaba repr\u00e9sentent moins de 50 % du total r\u00e9alis\u00e9 par l\u2019ensemble des sites d\u2019e-commerce chinois \u00e0 l\u2019occasion de cette journ\u00e9e. D\u2019autres sites comme JD.com ou Tmall ont en effet r\u00e9alis\u00e9 chacun plus de 20 milliards de vente au cours du Single\u2019s Day.<\/p>\n

\u2013 Plus d\u2019un milliard de colis<\/strong>\u00a0vont devoir \u00eatre conditionn\u00e9s et exp\u00e9di\u00e9s aux consommateurs chinois.[\/vc_column_text][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

Aujourd’hui en Chine, bient\u00f4t chez nous ?<\/strong><\/h3>\n

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Le 11 novembre est un jour de comm\u00e9moration et de souvenir dans de nombreux de pays occidentaux. Il est \u00e0 ce titre souhaitable que les marques respectent cette parenth\u00e8se, de toutes fa\u00e7ons entre No\u00ebl, la Saint-Valentin, Halloween, la f\u00eate des M\u00e8res et le black Friday<\/a> les c\u00e9l\u00e9brations de la d\u00e9esse consommation ne manquent pas.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]https:\/\/twitter.com\/AlibabaGroup\/status\/1193931429329043456[\/vc_column_text][vc_column_text]https:\/\/twitter.com\/3BodyProblem\/status\/1191746143484620806[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDJTIxLS1IdWJTcG90JTIwQ2FsbC10by1BY3Rpb24lMjBDb2RlJTIwLS0lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJocy1jdGEtd3JhcHBlciUyMiUyMGlkJTNEJTIyaHMtY3RhLXdyYXBwZXItZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyaHMtY3RhLW5vZGUlMjBocy1jdGEtZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTIyJTIwaWQlM0QlMjJocy1jdGEtZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTIyJTNFJTNDJTIxLS0lNUJpZiUyMGx0ZSUyMElFJTIwOCU1RCUzRSUzQ2RpdiUyMGlkJTNEJTIyaHMtY3RhLWllLWVsZW1lbnQlMjIlM0UlM0MlMkZkaXYlM0UlM0MlMjElNUJlbmRpZiU1RC0tJTNFJTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmN0YS1yZWRpcmVjdC5odWJzcG90LmNvbSUyRmN0YSUyRnJlZGlyZWN0JTJGNTAxNzg2MCUyRmY1NDg4NjhkLTQ4NzAtNGEwNi1hZmZiLTc2MmVmNDM2OTg1OSUyMiUyMCUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUyMCUzRSUzQ2ltZyUyMGNsYXNzJTNEJTIyaHMtY3RhLWltZyUyMiUyMGlkJTNEJTIyaHMtY3RhLWltZy1mNTQ4ODY4ZC00ODcwLTRhMDYtYWZmYi03NjJlZjQzNjk4NTklMjIlMjBzdHlsZSUzRCUyMmJvcmRlci13aWR0aCUzQTBweCUzQiUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGbm8tY2FjaGUuaHVic3BvdC5jb20lMkZjdGElMkZkZWZhdWx0JTJGNTAxNzg2MCUyRmY1NDg4NjhkLTQ4NzAtNGEwNi1hZmZiLTc2MmVmNDM2OTg1OS5wbmclMjIlMjAlMjBhbHQlM0QlMjJDb250YWN0ZXotbm91cyUyMiUyRiUzRSUzQyUyRmElM0UlM0MlMkZzcGFuJTNFJTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy5oc2N0YS5uZXQlMkZjdGElMkZjdXJyZW50LmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTIwaGJzcHQuY3RhLmxvYWQlMjg1MDE3ODYwJTJDJTIwJTI3ZjU0ODg2OGQtNDg3MC00YTA2LWFmZmItNzYyZWY0MzY5ODU5JTI3JTJDJTIwJTdCJTdEJTI5JTNCJTIwJTNDJTJGc2NyaXB0JTNFJTNDJTJGc3BhbiUzRSUzQyUyMS0tJTIwZW5kJTIwSHViU3BvdCUyMENhbGwtdG8tQWN0aW9uJTIwQ29kZSUyMC0tJTNF[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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[\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":4981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"yoast_head":"\nLa f\u00eate des c\u00e9libataires : la journ\u00e9e de tous les records. | Blog of Done<\/title>\n<meta name=\"description\" content=\"Les chiffres hallucinants communiqu\u00e9s par Alibaba \u00e0 l\u2019occasion de l\u2019\u00e9dition 2019 de la f\u00eate des c\u00e9libataires donnent une id\u00e9e de la d\u00e9mesure de cet \u00e9v\u00e9nement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/done.lu\/fr\/la-fete-des-celibataires-la-journee-de-tous-les-records\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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