{"id":2751,"date":"2019-10-25T09:33:46","date_gmt":"2019-10-25T07:33:46","guid":{"rendered":"https:\/\/done.lu\/?p=2751"},"modified":"2021-03-23T16:03:53","modified_gmt":"2021-03-23T15:03:53","slug":"le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique","status":"publish","type":"post","link":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/","title":{"rendered":"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique."},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

Le marketing digital<\/span> au Luxembourg progresse en 2018 mais reste anecdotique.<\/strong><\/h1>\n

La publication de l\u2019Ad\u2019Report 2018 par Espace Pub et Nielsen d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital<\/a> au Luxembourg\u00a0?<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

Publicit\u00e9 digitale : le Luxembourg \u00e0 la tra\u00eene.<\/strong><\/h2>\n

[\/vc_column_text][vc_row_inner el_class=\u00a0\u00bbmob-hide-767″][vc_column_inner width=\u00a0\u00bb3\/4″][vc_column_text]<\/p>\n

Dans le monde, 218.93 milliards de dollars ont \u00e9t\u00e9 investis en 2018 dans la publicit\u00e9 digitale. Les chiffres attendus pour 2019 devraient avoisiner les 232 milliards de dollars.<\/p>\n

Avec 14.299 millions d\u2019euros d\u00e9pens\u00e9s en publicit\u00e9 num\u00e9rique, soit 8.96%, le Luxembourg<\/strong> est loin d\u2019atteindre les 35% r\u00e9alis\u00e9s aux USA. Alors que les \u00c9tats-Unis s\u2019attendent \u00e0 une progression de l\u2019ordre de 19% en 2019, ce qui ferait que la publicit\u00e9 digitale \u00e0 elle seule repr\u00e9senterait la majorit\u00e9 des investissements publicitaires dans le pays,\u00a0les annonceurs luxembourgeois eux privil\u00e9gient encore le support papier<\/strong>, et notamment les quotidiens et les p\u00e9riodiques.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb2756″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbmob-block-767″ css=\u00a0\u00bb.vc_custom_1599220139320{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb2756″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1599220129294{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4″][vc_column_text]<\/p>\n

Dans le monde, 218.93 milliards de dollars ont \u00e9t\u00e9 investis en 2018 dans la publicit\u00e9 digitale. Les chiffres attendus pour 2019 devraient avoisiner les 232 milliards de dollars.<\/p>\n

Avec 14.299 millions d\u2019euros d\u00e9pens\u00e9s en publicit\u00e9 num\u00e9rique, soit 8.96%<\/strong>, le Luxembourg est loin d\u2019atteindre les 35% r\u00e9alis\u00e9s aux USA. Alors que les \u00c9tats-Unis s\u2019attendent \u00e0 une progression de l\u2019ordre de 19% en 2019, ce qui ferait que la publicit\u00e9 digitale \u00e0 elle seule repr\u00e9senterait la majorit\u00e9 des investissements publicitaires dans le pays,\u00a0les annonceurs luxembourgeois eux privil\u00e9gient encore le support papier<\/strong>, et notamment les quotidiens et les p\u00e9riodiques.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

Que peut-on esp\u00e9rer pour demain\u00a0?<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Il serait illusoire de croire que le pays ne sera pas soumis lui aussi au boom du marketing num\u00e9rique<\/strong>. De par sa petite superficie, il r\u00e9siste \u00e0 l\u2019invasion du tout au num\u00e9rique. Mais combien de temps cela mettra-t-il avant que Google, Facebook ou Amazon s\u2019accaparent une partie des investissements publicitaires nationaux ?<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbgreen\u00a0\u00bb]<\/p>\n

\u00catre visible sur internet est-il inutile au Luxembourg ?<\/strong><\/h2>\n

[\/vc_column_text][vc_row_inner el_class=\u00a0\u00bbmob-hide-767″][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text]Certainement pas. Mais la publicit\u00e9, m\u00eame sur le web, est encore soumise aux anciennes habitudes. Ici, les annuaires num\u00e9riques, les magazines et les portails de services concentrent l\u2019essentiel des actions de publicit\u00e9 num\u00e9rique.<\/p>\n

On note toutefois la cr\u00e9ation de services d\u00e9di\u00e9s \u00e0 la publicit\u00e9 en ligne au sein de certaines agences web<\/strong>. Quelques community managers proposent \u00e9galement \u00e0 leurs clients de cr\u00e9er des campagnes de publicit\u00e9 sur Facebook ou Instagram. Enfin, des agences sp\u00e9cialis\u00e9es dans Google Ads ou partenaires Hubspot<\/a> font bouger les choses, notamment en facilitant l\u2019acc\u00e8s \u00e0 l\u2019inbound marketing aux petites et moyennes entreprises.<\/p>\n

Gageons que la publicit\u00e9 digitale b\u00e9n\u00e9ficie dans les prochaines ann\u00e9es du d\u00e9sint\u00e9r\u00eat des annonceurs pour la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e, qui cette ann\u00e9e, \u00e0 tout de m\u00eame perdu 11.04% par rapport \u00e0 2017.\u00a0Cependant alors que les revenus publicitaires dans la presse \u00e9crite s\u2019effondrent chez nos voisins, ici, elle continue de s\u00e9duire les annonceurs, engrangeant \u00e0 elle seule plus de 48% des recettes rien que pour les quotidiens et les p\u00e9riodiques. Une sp\u00e9cificit\u00e9 propre \u00e0 notre pays qui r\u00e9siste aux sir\u00e8nes du digital.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb2760″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbmob-block-767″ css=\u00a0\u00bb.vc_custom_1599220210626{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb2760″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1599220155037{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1599220167148{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]Certainement pas. Mais la publicit\u00e9, m\u00eame sur le web, est encore soumise aux anciennes habitudes. Ici, les annuaires num\u00e9riques, les magazines et les portails de services concentrent l\u2019essentiel des actions de publicit\u00e9 num\u00e9rique.<\/p>\n

On note toutefois la cr\u00e9ation de services d\u00e9di\u00e9s \u00e0 la publicit\u00e9 en ligne au sein de certaines agences web<\/strong>. Quelques community managers proposent \u00e9galement \u00e0 leurs clients de cr\u00e9er des campagnes de publicit\u00e9 sur Facebook ou Instagram. Enfin, des agences sp\u00e9cialis\u00e9es dans Google Ads ou partenaires Hubspot<\/a> font bouger les choses, notamment en facilitant l\u2019acc\u00e8s \u00e0 l\u2019inbound marketing aux petites et moyennes entreprises.<\/p>\n

Gageons que la publicit\u00e9 digitale b\u00e9n\u00e9ficie dans les prochaines ann\u00e9es du d\u00e9sint\u00e9r\u00eat des annonceurs pour la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e, qui cette ann\u00e9e, \u00e0 tout de m\u00eame perdu 11.04% par rapport \u00e0 2017.\u00a0Cependant alors que les revenus publicitaires dans la presse \u00e9crite s\u2019effondrent chez nos voisins, ici, elle continue de s\u00e9duire les annonceurs, engrangeant \u00e0 elle seule plus de 48% des recettes rien que pour les quotidiens et les p\u00e9riodiques.<\/strong> Une sp\u00e9cificit\u00e9 propre \u00e0 notre pays qui r\u00e9siste aux sir\u00e8nes du digital.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00a0\u00bbblog-content\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb] Le marketing digital au Luxembourg progresse en 2018 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[48],"yoast_head":"\nLe marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.<\/title>\n<meta name=\"description\" content=\"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing in Luxembourg progresses in 2018 but remains anecdotal.\" \/>\n<meta property=\"og:description\" content=\"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\" \/>\n<meta property=\"og:site_name\" content=\"Done\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donesarl\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-25T07:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-23T15:03:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/done.lu\/wp-content\/uploads\/2019\/10\/SEO-Bulle-FR-lux.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"done-team-sr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.\" \/>\n<meta name=\"twitter:description\" content=\"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/done.lu\/wp-content\/uploads\/2019\/10\/SEO-Bulle-FR-lux.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@DONElux\" \/>\n<meta name=\"twitter:site\" content=\"@DONElux\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"done-team-sr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\"},\"author\":{\"name\":\"done-team-sr\",\"@id\":\"https:\/\/done.lu\/#\/schema\/person\/5dcd8bac7b56aed746f349f0389f87fd\"},\"headline\":\"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.\",\"datePublished\":\"2019-10-25T07:33:46+00:00\",\"dateModified\":\"2021-03-23T15:03:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\"},\"wordCount\":1229,\"publisher\":{\"@id\":\"https:\/\/done.lu\/#organization\"},\"keywords\":[\"Digital marketing\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\",\"url\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\",\"name\":\"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.\",\"isPartOf\":{\"@id\":\"https:\/\/done.lu\/#website\"},\"datePublished\":\"2019-10-25T07:33:46+00:00\",\"dateModified\":\"2021-03-23T15:03:53+00:00\",\"description\":\"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?\",\"breadcrumb\":{\"@id\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/done.lu\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/done.lu\/#website\",\"url\":\"https:\/\/done.lu\/\",\"name\":\"Done\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/done.lu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/done.lu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/done.lu\/#organization\",\"name\":\"Done SARL\",\"alternateName\":\"Done Website as a Service\",\"url\":\"https:\/\/done.lu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/done.lu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/done.lu\/wp-content\/uploads\/2024\/07\/logo_done_rgb_neu.jpg\",\"contentUrl\":\"https:\/\/done.lu\/wp-content\/uploads\/2024\/07\/logo_done_rgb_neu.jpg\",\"width\":945,\"height\":377,\"caption\":\"Done SARL\"},\"image\":{\"@id\":\"https:\/\/done.lu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/donesarl\",\"https:\/\/twitter.com\/DONElux\",\"https:\/\/www.instagram.com\/done.lu\/\",\"https:\/\/www.linkedin.com\/company\/donelux\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/done.lu\/#\/schema\/person\/5dcd8bac7b56aed746f349f0389f87fd\",\"name\":\"done-team-sr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.","description":"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/","og_locale":"fr_FR","og_type":"article","og_title":"Digital Marketing in Luxembourg progresses in 2018 but remains anecdotal.","og_description":"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?","og_url":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/","og_site_name":"Done","article_publisher":"https:\/\/www.facebook.com\/donesarl","article_published_time":"2019-10-25T07:33:46+00:00","article_modified_time":"2021-03-23T15:03:53+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/done.lu\/wp-content\/uploads\/2019\/10\/SEO-Bulle-FR-lux.jpg","type":"image\/jpeg"}],"author":"done-team-sr","twitter_card":"summary_large_image","twitter_title":"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.","twitter_description":"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?","twitter_image":"https:\/\/done.lu\/wp-content\/uploads\/2019\/10\/SEO-Bulle-FR-lux.jpg","twitter_creator":"@DONElux","twitter_site":"@DONElux","twitter_misc":{"\u00c9crit par":"done-team-sr","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/#article","isPartOf":{"@id":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/"},"author":{"name":"done-team-sr","@id":"https:\/\/done.lu\/#\/schema\/person\/5dcd8bac7b56aed746f349f0389f87fd"},"headline":"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.","datePublished":"2019-10-25T07:33:46+00:00","dateModified":"2021-03-23T15:03:53+00:00","mainEntityOfPage":{"@id":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/"},"wordCount":1229,"publisher":{"@id":"https:\/\/done.lu\/#organization"},"keywords":["Digital marketing"],"articleSection":["Marketing Digital"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/","url":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/","name":"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique.","isPartOf":{"@id":"https:\/\/done.lu\/#website"},"datePublished":"2019-10-25T07:33:46+00:00","dateModified":"2021-03-23T15:03:53+00:00","description":"La publication de l\u2019Ad\u2019Report 2018 d\u00e9montre que les investissements publicitaires au Grand-Duch\u00e9 sont en progression de 2.62% et atteignent 159.6 millions d\u2019euros.\u00a0Si dans son ensemble la publicit\u00e9 se porte bien, qu\u2019en est-il du marketing digital au Luxembourg\u00a0?","breadcrumb":{"@id":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/done.lu\/fr\/le-marketing-digital-au-luxembourg-progresse-en-2018-mais-reste-anecdotique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/done.lu\/fr\/"},{"@type":"ListItem","position":2,"name":"Le marketing digital au Luxembourg progresse en 2018 mais reste anecdotique."}]},{"@type":"WebSite","@id":"https:\/\/done.lu\/#website","url":"https:\/\/done.lu\/","name":"Done","description":"","publisher":{"@id":"https:\/\/done.lu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/done.lu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/done.lu\/#organization","name":"Done SARL","alternateName":"Done Website as a Service","url":"https:\/\/done.lu\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/done.lu\/#\/schema\/logo\/image\/","url":"https:\/\/done.lu\/wp-content\/uploads\/2024\/07\/logo_done_rgb_neu.jpg","contentUrl":"https:\/\/done.lu\/wp-content\/uploads\/2024\/07\/logo_done_rgb_neu.jpg","width":945,"height":377,"caption":"Done SARL"},"image":{"@id":"https:\/\/done.lu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/donesarl","https:\/\/twitter.com\/DONElux","https:\/\/www.instagram.com\/done.lu\/","https:\/\/www.linkedin.com\/company\/donelux\/"]},{"@type":"Person","@id":"https:\/\/done.lu\/#\/schema\/person\/5dcd8bac7b56aed746f349f0389f87fd","name":"done-team-sr"}]}},"_links":{"self":[{"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/posts\/2751"}],"collection":[{"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/comments?post=2751"}],"version-history":[{"count":11,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/posts\/2751\/revisions"}],"predecessor-version":[{"id":9390,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/posts\/2751\/revisions\/9390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/media\/8469"}],"wp:attachment":[{"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/media?parent=2751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/categories?post=2751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/done.lu\/fr\/wp-json\/wp\/v2\/tags?post=2751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}