{"id":6125,"date":"2020-08-05T15:19:25","date_gmt":"2020-08-05T13:19:25","guid":{"rendered":"https:\/\/done.lu\/competences\/copywriting\/"},"modified":"2021-02-23T12:23:37","modified_gmt":"2021-02-23T11:23:37","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/done.lu\/fr\/competences\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2″ css=\u00a0\u00bb.vc_custom_1612959240069{background-image: url(\/wp-content\/uploads\/2021\/02\/PurpleStarsBG5000.jpg) !important;}\u00a0\u00bb el_class=\u00a0\u00bbwhite\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

R\u00e9daction de contenu<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text el_class=\u00a0\u00bbbig\u00a0\u00bb]Chez Done, nous consid\u00e9rons que les contenus publi\u00e9s sur votre site ne doivent pas se contenter de respecter l\u2019algorithme des moteurs de recherche, ils servent \u00e9galement \u00e0 refl\u00e9ter vos valeurs et projeter efficacement votre image vers votre public cible.<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″][vc_column_text]<\/p>\n

Nous g\u00e9n\u00e9rons des rencontres marquantes avec votre public<\/h2>\n

La cr\u00e9ation de contenus pour votre site web (articles, white papers, photos\u2026) conditionne non seulement la visibilit\u00e9 de votre entreprise aupr\u00e8s de votre cible mais \u00e9galement la bonne compr\u00e9hension qu\u2019aura cette derni\u00e8re de vos services.<\/p>\n

Nous avons int\u00e9gr\u00e9 depuis les d\u00e9buts de notre soci\u00e9t\u00e9 la cr\u00e9ation de contenu dans nos offres \u2013 ce service nous permet r\u00e9pondre \u00e0 vos objectifs et de participer \u00e0 l\u2019am\u00e9lioration de votre rentabilit\u00e9<\/strong> en jouant sur plusieurs leviers :<\/p>\n

    \n
  • Engager les visiteurs dans une relation avec votre marque \/enseigne<\/li>\n
  • Am\u00e9liorer votre notori\u00e9t\u00e9 et vous distinguer de la concurrence<\/li>\n
  • Apporter une valeur ajout\u00e9e visiteurs de votre site et affirmer vos domaines de comp\u00e9tences<\/li>\n
  • Accroitre le taux de conversion entre le nombre de visites et le volume des ventes ou g\u00e9n\u00e9rer de nouveaux leads qualifi\u00e9s.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_single_image image=\u00a0\u00bb6553″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1607362025688{margin-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbcta-row\u00a0\u00bb el_id=\u00a0\u00bbcta-1″][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1606127567338{background-color: #ffffff !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7053″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1606127558105{background-color: #79ca30 !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

    Vous avez un projet web ?<\/h3>\n

    [\/vc_column_text][vc_column_text el_class=\u00a0\u00bbbig white al-center\u00a0\u00bb]Parlez-en avec nos experts !<\/strong>[\/vc_column_text][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbcta-inner-icons-row\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb7021″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1606152509780{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1606152525256{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

    Expertise<\/strong><\/h4>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb7027″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1606152547291{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1606152557609{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

    Performance<\/strong><\/h4>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb7030″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1606152578633{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1606152587446{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

    R\u00e9activit\u00e9<\/strong><\/h4>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb7024″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1606152614374{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1606152623187{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

    Implication<\/strong><\/h4>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_btn title=\u00a0\u00bbContactez-nous maintenant\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:%23footer-contact|title:Contact\u00a0\u00bb el_class=\u00a0\u00bbinverse-btn scroll\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_class=\u00a0\u00bbstar-sec\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1612959256296{background-image: url(\/wp-content\/uploads\/2021\/02\/BGstars3000-1.jpg?id=7831) !important;}\u00a0\u00bb][vc_row][vc_column][vc_column_text]<\/p>\n

    Nous intervenons dans les deux dimensions compl\u00e9mentaires du brand content :<\/h2>\n
    \n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbtop-mar-row-4 bot-mar-row-4″][vc_column width=\u00a0\u00bb1\/2″][vc_column_text el_class=\u00a0\u00bbbig al-just\u00a0\u00bb]1 \u2013 Nous affirmons la ligne \u00e9ditoriale de votre site<\/strong> et donnons du sens \u00e0 votre communication en ligne (publications on-site : textes, animations, cr\u00e9ation de visuels\u2026)[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text el_class=\u00a0\u00bbbig al-just\u00a0\u00bb]2 \u2013 Nous nourrissons votre communication digitale en continu<\/strong> (publications on et off site : articles blog, livres blancs, animations\u2026) et y int\u00e9grons les outils d\u2019Hubspot, le leader mondial en inbound marketing[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbicon-row icon-row-no-min icon-row-mob-3″][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb5829″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283144853{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

    Diffuser une information claire et utile<\/h4>\n

    [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb5835″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283133236{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

    Affirmer le positionnement de votre offre ou de votre marque<\/h4>\n

    [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb5628″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283047165{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

    G\u00e9n\u00e9rer un trafic cibl\u00e9<\/h4>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbicon-row icon-row-no-min icon-row-mob-3″][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb5826″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283113543{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

    Aplifier votre notori\u00e9t\u00e9 et votre pouvoir d’attraction<\/h4>\n

    [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb5832″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283099123{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

    G\u00e9n\u00e9rer de nouveaux leads<\/h4>\n

    [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb5631″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283061719{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

    Faire croitre votre courbe des ventes<\/h4>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbtop-mar-row-4″][vc_column][vc_column_text]<\/p>\n

    Cr\u00e9ation de la ligne \u00e9ditoriale de votre site<\/h3>\n
    \n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text]<\/p>\n

    Dans la cadre de la cr\u00e9ation ou de la refonte d\u2019un site, nous intervenons sur tous les contenus qu\u2019ils soient r\u00e9dactionnels ou non (photos, vid\u00e9os, animations\u2026) :<\/p>\n

      \n
    • Nous analysons l\u2019univers s\u00e9mantique propre \u00e0 votre offre, votre environnement et votre public cible et nous donnons \u00e0 nos publications un habillage attractif tant sur la forme que sur le fond<\/li>\n
    • Nous d\u00e9terminons les signaux s\u00e9miologiques \u00e0 \u00e9mettre pour capter vos visiteurs<\/li>\n
    • Nous r\u00e9pondons aux crit\u00e8res de qualit\u00e9 exig\u00e9s par Google.<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbtop-mar-row-4″][vc_column][vc_column_text]<\/p>\n

      Production de contenus multisupports<\/h3>\n
      \n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text el_class=\u00a0\u00bbal-just\u00a0\u00bb]Tout en respectant l\u2019harmonie de votre chaine de communication, nos personnels qualifi\u00e9s (r\u00e9dacteur et illustrateur) assurent l\u2019int\u00e9gralit\u00e9 de la production de vos publications digitales :[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbmultimedia-row icon-row-mob-3″][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1597078480016{background-color: #ffffff!important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb5838″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283191347{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Article de Blog<\/h4>\n

      Un article de blog apporte des r\u00e9ponses claires et concises aux visiteurs de votre site tout en am\u00e9liorant votre r\u00e9f\u00e9rencement et en am\u00e9liorant le trafic sur votre site.<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1597078554955{background-color: #ffffff!important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb5856″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283301733{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Infographie<\/h4>\n

      Une infographie permet de faciliter la compr\u00e9hension et la r\u00e9tention des informations. Elle am\u00e9liore le r\u00e9f\u00e9rencement et favorise le buzz sur les r\u00e9seaux sociaux.<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1597078613488{background-color: #ffffff!important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb5853″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283230374{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Livre blanc<\/h4>\n

      Un livre blanc est un document d\u2019information visant \u00e0 aider les prospects \u00e0 prendre une d\u00e9cision ou \u00e0 comprendre une probl\u00e9matique dans un domaine donn\u00e9.<\/p>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbmultimedia-row bot-mar-row-4 icon-row-mob-3″][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1597078620727{background-color: #ffffff!important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb5847″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283242058{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Vid\u00e9o<\/h4>\n

      Une vid\u00e9o augmente le r\u00e9f\u00e9rencement de votre site Internet et le taux de conversion. Elle est adapt\u00e9e aux nouveaux comportements des internautes qui appr\u00e9cient ce m\u00e9dia.<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1597078628773{background-color: #ffffff!important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb5844″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283256448{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      R\u00e9seaux Sociaux<\/h4>\n

      Le social Media Marketing offre un des taux de conversion les plus \u00e9lev\u00e9s du march\u00e9.<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1597078636292{background-color: #ffffff!important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb5841″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601283269224{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Newsletters<\/h4>\n

      Outil de fid\u00e9lisation par excellence la newsletter vous permet \u00e9galement de transformer vos visiteurs en prospects de qualit\u00e9 tout en valorisant votre image d\u2019expert.<\/p>\n

      [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2″ css=\u00a0\u00bb.vc_custom_1612959299349{background-image: url(\/wp-content\/uploads\/2021\/02\/PurpleStarsBG5000.jpg) !important;}\u00a0\u00bb el_class=\u00a0\u00bbwhite\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Inbound Marketing : convertissez vos visiteurs en clients.<\/h2>\n
      \n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text el_class=\u00a0\u00bbbig al-just\u00a0\u00bb]L\u2019inbound marketing, ou \u00ab marketing entrant \u00bb est donc une strat\u00e9gie digitale qui demande aux entreprises d\u2019\u00eatre leur propre m\u00e9dia et de diffuser des contenus appropri\u00e9s \u00e0 forte valeur ajout\u00e9e.<\/p>\n

      L\u2019agence Done est depuis janvier 2019 partenaire de Hubspot, le leader mondial de l\u2019inbound marketing.<\/strong> Nous proposons l\u2019ensemble des expertises et services pour nourrir votre site en contenu cibl\u00e9s et efficaces :[\/vc_column_text][vc_single_image image=\u00a0\u00bb669″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596802553295{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]> Analyse de votre positionnement (audit et\/ou benchmark)<\/p>\n

      > D\u00e9finition d\u2019une strat\u00e9gie \u00e9ditoriale coh\u00e9rente<\/p>\n

      > D\u00e9termination vos buyer personas<\/p>\n

      > \u00c9laboration de contenus adapt\u00e9s aux attentes de vos buyer personas<\/p>\n

      > G\u00e9n\u00e9ration de nouveaux leads et mise au point de workflows pour transformer les visiteurs en clients.<\/p>\n

      > D\u00e9finition d\u2019un calendrier des actions \u00e0 mener<\/p>\n

      > Mesure et suivi de l\u2019\u00e9volution et de l\u2019impact de votre communication num\u00e9rique[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_class=\u00a0\u00bbstar-sec\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1612959315020{background-image: url(\/wp-content\/uploads\/2021\/02\/BGstars3000-1.jpg?id=7831) !important;}\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

      Digital ou papier<\/h2>\n
      \n

      [\/vc_column_text][vc_column_text el_class=\u00a0\u00bbbig al-just\u00a0\u00bb]Si la r\u00e9daction web est un pilier essentiel de votre strat\u00e9gie marketing, la communication sur papier est encore tr\u00e8s pr\u00e9sente au Grand-Duch\u00e9 de Luxembourg<\/strong>. Toujours dans l\u2019esprit de votre charte \u00e9ditoriale et visuelle, les communiqu\u00e9s, articles de presse, flyers\u2026 que nous \u00e9ditons refl\u00e8tent l\u2019esprit et les objectifs de votre strat\u00e9gie marketing.<\/p>\n

      Nous intervenons dans la conception de vos flyers, identit\u00e9 visuelle, plaquettes publicitaires et communiqu\u00e9s internes.<\/strong> Nous travaillons \u00e9galement avec des traducteurs professionnels pour vos besoins de textes en langues \u00e9trang\u00e8res : [\/vc_column_text][vc_column_text el_class=\u00a0\u00bbbig\u00a0\u00bb]<\/p>\n

      \n
        \n
      • DE<\/li>\n
      • EN<\/li>\n
      • FR<\/li>\n<\/ul>\n
          \n
        • RU<\/li>\n
        • ES<\/li>\n
        • NL<\/li>\n<\/ul>\n<\/div>\n

          …<\/p>\n

          [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

          Dans le d\u00e9tail, voici un r\u00e9sum\u00e9 de nos domaines d\u2019intervention :<\/h4>\n

          [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

          Gestion de projet et conseil \u00e9ditorial<\/h4>\n

          [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

          Cr\u00e9ation de contenus multisupportst<\/h4>\n

          [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

          Suports \u00e9ditoriaux<\/h4>\n

          [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

            \n
          • Charte, ergonomie & ligne \u00e9ditoriale<\/li>\n
          • R\u00e9f\u00e9rencement naturel \/ SEO<\/li>\n
          • Brand content, copywriting<\/li>\n
          • Audit, benchmark<\/li>\n
          • Veille strat\u00e9gique<\/li>\n<\/ul>\n

            [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

              \n
            • Conception-redaction<\/li>\n
            • Interview<\/li>\n
            • Relecture-r\u00e9\u00e9criture<\/li>\n
            • Storytelling<\/li>\n
            • Storyboard pour animation<\/li>\n<\/ul>\n

              [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb]<\/p>\n

                \n
              • Magazine, brochure, plaquette<\/li>\n
              • Newsletter, e-mailing<\/li>\n
              • Catalogue produit, fiche technique<\/li>\n
              • Livre blanc<\/li>\n<\/ul>\n

                [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbcta-row\u00a0\u00bb el_id=\u00a0\u00bbcta-10″][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1606127567338{background-color: #ffffff !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7117″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1606127558105{background-color: #79ca30 !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

                Passez au marketing digital !<\/h2>\n

                [\/vc_column_text][vc_column_text el_class=\u00a0\u00bbwhite al-center big\u00a0\u00bb]Nous renfor\u00e7ons votre notori\u00e9t\u00e9 et votre autorit\u00e9.
                \nNous activons les leviers n\u00e9cessaires pour attirer des visiteurs qualifi\u00e9s.
                \nNous appliquons les meilleures solutions pour convertir vos visiteurs en leads.[\/vc_column_text][vc_column_text el_class=\u00a0\u00bbwhite al-center big\u00a0\u00bb]Discutez gratuitement avec un consultant marketing<\/strong>[\/vc_column_text][vc_btn title=\u00a0\u00bbPlanifiez votre RDV\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:%23footer-contact|title:Contact\u00a0\u00bb el_class=\u00a0\u00bbinverse-btn scroll\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

                [vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2.5″ el_id=\u00a0\u00bbintro\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635908694{background-image: url(\/wp-content\/uploads\/2020\/08\/BG-STARS.jpg?id=109) !important;}\u00a0\u00bb][vc_row el_id=\u00a0\u00bbiss\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1596635068619{background-image: url(\/wp-content\/uploads\/2020\/08\/Moon.png?id=116) !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb113″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbno-space-img\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_speed_bg=\u00a0\u00bb2″ css=\u00a0\u00bb.vc_custom_1612959240069{background-image: url(\/wp-content\/uploads\/2021\/02\/PurpleStarsBG5000.jpg) !important;}\u00a0\u00bb el_class=\u00a0\u00bbwhite\u00a0\u00bb][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbal-center\u00a0\u00bb] R\u00e9daction de [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"yoast_head":"\nR\u00e9dactionnel par Done : Des rencontres marquantes avec votre public<\/title>\n<meta name=\"description\" content=\"Chez Done, nous consid\u00e9rons que les contenus publi\u00e9s sur votre site ne doivent pas se contenter de respecter l\u2019algorithme des moteurs de recherche, ils servent \u00e9galement \u00e0 refl\u00e9ter vos valeurs et projeter efficacement votre image vers votre public cible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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